Why Do I Own So Many Domain Names?
How many domain names do you own?See results without voting
Thinking through my domain name strategy
How many domain names do you own?
In responding to the question "How many domains names do you own" I started thinking about all of the domain names I currently own, and whether it makes sense to continue to own so many. I currently have around 35 domain names with only a few earning any money. I purchased several of these domains for future use or for SEO value, but it seems there is never quite enough time to pursue all of the ideas for which those domains were purchased. That said, several of these domains are actually pretty good names that may have some value in the secondary market. Those names are absolutely keepers, whether I get to the underlying project or not.
Partially active projects
Further, I have about 19 that support a project that I started but put on the back burner. 5 of those sites are active, and they do bring in a bit of traffic, although my adsense earnings are generally a buck or two per month. As a result, they are really a net looser, but I think the concept has some merit, and therefore, I expect I will keep those around or potentially sale the names along with the active pages to someone who can carry the concept forward.
The domain names that got away
I recently let about 15 domains go as I began to realize that I would likely not ever actually move forward with the projects those names were intended to support. It is a tough decision, because names do gain some value as they age. Search engines treat older names more favorably than those that are recently registered, but I ultimately decided that these particular names were not strong enough appreciated to any great degree. As a result, I simply let them go without even attempting to sell. Why continue to spend $10 per year to hold onto names that are not likely to gain value.
The domains names I am keeping
So in the end I will be keeping my the 35(ish) domain names for the one of the following reasons
1. I have an active site producing traffic and income
2. I have partially active sites that are producing some traffic and therefore are probably also building some value.
3. The names support potential future projects that I am likely to take on
4. The names are so good that there value should continue to rise.
If you are holding on to domain names for reasons other than those I have discussed, it may be time to think about releasing them as I did. Not only will it save you money, but you will find yourself less encumbered by the distractions all of those unrealized ideas. The constant reminder of projects that never got starting can have a damping effect on your efforts, so why not remove the distraction so that you can concentrate on your active efforts. Not only will you free your mind to pursue those most important efforts, but you will focus those efforts while savings a bit of cash in the process.
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