Why Your Facebook Page Isn't Getting Any Fans
Understanding Your Facebook Fanpage
Facebook fanpages are very illusive. They are there as a marketing tool, yet they can't truly be used for marketing. At the same time, you'll have to learn how to effectively market your fanpage, if you want to be able to use it for "non-marketing". Confused yet?
In essence, your facebook fanpage is like your interactive business card. It's where people can come to find information about you, your business or your services. They come to your page to find this information, to ask you their burning questions and to interact with you. They will like your page so they can keep up with what you are up to, which is the same as subscribing to a newsletter. This keeps them involved and reminds them that when they have a friend in need, they can simply pass on the fanpage.
So in order to have an effective and attractive facebook fanpage, it needs to be used properly. You need to treat it as your customer service department, your creative marketing department, your product information page and your business card.
Posting Too Much
It's hard to balance the amount of posts you should make on your fanpage, and to make matters more confusing, there is no set limit. It depends on how active your fans are. The more active they are on your page, the more leeway you have for posting.
Still though, you'll want to make sure you're not over-posting on your page. If you post too much, it won't keep your fans interested, it will simply mark your page as a pest.
Not Posting Enough
You'll also turn away prospective fans and current fans if you don't post enough. If you're page is blank, you can't suddenly expect your fans to fill up your wall. If you're short on ideas for interesting info on you wall, try searching the news for related but interesting articles. Look through blogs that you find interesting, start your own blog to post on your fanpage or take some pictures and post them on your pages wall.
You Invited All Your Friends At Once
It's all too common that the first thing a page-master does, is to add all of the friends they have on their profiles. Don't feel bad, because this is a logical step before you see the value in holding off.
Here are some reasons that adding all your friends at once is not such a good idea:
1. Some of your friends might not be interested in liking your page right now, but that doesn't mean they might not be interested another day.
2. Some of your friends might be more interested in becoming fans to your page when you have more fans later (it's a human frailty sometimes).
3. You really should only invite a person to like your page twice. Any more than that and you'll put a negative image of yourself and your page into the mind of the person being invited a dozen times.
4. When you're building up your fan page, it's always good to have reserves. What I mean by this, is that if you save some of your friends for inviting later, then when it seems like you aren't really gaining more fans, you can invite some of those reserves to keep things going, so that your page doesn't stagnate. You can't do this if you invite all of your friends at one time.
Lack of Page Awareness
In the world of internet marketing and social networking, your awareness is everything. Basically, if only a few people are aware of your fan page, then your compacity for growth is going to be extremely low. This is often where a page-master will utilize facebook fanpage advertising, to help kick start their page awareness. It's one of the least time consuming methods and usually at an affordable price.
There are plenty of other methods as well though, and it's important that you become aware of your tools for building awareness. Otherwise your fanpage will stagnate and if you do see any growth in your fan count, it will probably be extremely slow due to the lack of awareness about your page.
You're Not Interacting With Your Fans
It often takes months before a fanpage becomes interesting enough that people actually start to participate and interact on it. Yet even the pages that are lucky enough to have interaction from the beginning, don't seem to see the value in interacting with those who are active on your page.
Even before your fans start to become active on your fan page, you can and should start to encourage everyone to interact. You can start doing this with something as simple as saying "welcome and hello" to each new person that likes your page. If they respond, try to keep the conversation going, as if you were having a conversation with someone you just met at a friends house. Keep it casual, keep it about them and if they don't seem interested in continuing the conversation further, let it go.
You've Already Become a Pest
There are all too many ways to become a page pest. As listed above, one of the ways is by posting to much. Another few ways are by posting irrelevant information, spamming or over-inviting people to like your page. These aren't the only ways to become a page pest, and it's important that you go out and learn about all the ways you might become a pest. Especially because once you become a pest, you'll either have to spend a tremendous amount of time reversing that image of your page, or you'll have to spend the same amount of time building a brand new fanpage.
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