WorldSpace Satellite Radio - Future in India

Future of WorldSpace Satellite radio receiver in India is not so bright right now but there are some steps to be taken by WordSpace which can increase or enhance its usability in India. Read more........

When Worldspace made its entry in 2000 into the Indian market, the receivers were of world reputed brands like Hitachi, National Panasonic, Sanyo and JVC and the time was that when CD players, CDs and music systems were expensive. Had Worldspace put right marketing blitz at that period, they could have made great numbers by this time.

Now the situation is reversed. Worldspace has got receivers of unknown international brands and Indian made by BPL which has no stand in the audio market. As an alternative mode of entertainment, it proves costlier when VCD players, CDs and music systems are dirt-cheap and MP3 giving great choice. The latest threat is from Radio channels on DTH TV. Subscription mode is the last straw on camel's back.

My observations.

Equipment wise

Yes, the receivers on offer now are not of the quality as when WS was first launched. I was lucky enough to get a JVC receiver in the very beginning of WS and I am very happy with it till date.

I feel one cannot compare WS with CD's, Mp3 players and DTH-TV, as CD players and Mp3 players only play back what you have on them. WS offers so many different channels and types of music that you cannot possible have on a CD or Mp3 collection. Plus you get to know about new music and artists. As for DTH-TV, I cannot carry my TV with me to other locations. My JVC and little dish can go with me everywhere.

Mobility

Yes, it would be a nice added feature to have data casting. It would be nice if WorldSpace did some listener surveys.

Slashing the subscription charge

900 Rupees for six months - is a very big amount for an ordinary INDIAN, so WorldSpace cannot reach towards the masses. It has made a wave only among IT professionals, executives, hotels, shopping malls, and bars, etc. Nowadays all other similar services -not only radio (I mean DTH, TATA SKY, etc.) have also very less subscription charge. If WorldSpace does not make some slash in its subscription charge, there will be no new customers

By Prasar Bharati's new policy within a few years a lot of FM stations have come up in all states of India, so first slash down the subscription rate. For a country like India, 900 rupees for six months is a high rate.

I have seen the financial results of hundreds of companies but never came across the weird or bad results like that of Worldspace.

Problems WorldSpace is experiencing in India

Well there is a real flaw in its business model. It is doing right kind of marketing that is by reaching extensively in colleges. I feel the real problem is that for listening to Worldspace, we need to buy a new equipment that costs something like 2000/- INR. People are always apprehensive about spending so much money on a device which will be playing only proprietary radio, so it should offer some more functions on the set maybe like CD playback or even FM (I know FM is its biggest competitor but given a chance people would not mind paying something extra for the commercial and talkative free stuff).

How WordSpace can increase its usability and enhance growth in the Indian Market?

Worldspace strategy has to be multifold. It's present 'invasion' mode of conquering city after city like an FM Radio is wrong when their footprint area is 14 million square kilometers. Later they cannot make up for lost time in future. The strategy roadmap should have the following directions:

  1. Creating awareness of technology to the masses. Less than 50 lakhs of people may be knowing about Worldspace now in India.
  2. Selection of channel partners of other media like newspapers, magazines and TV channels. Giving free channels in exchange of advertising in their respective media.
  3. Strong consumer electronic leaders like Philips, Sony, LG and Samsung are to be convinced to produce satellite digital radios. If necessary, for their high end music systems. Worldspace chips should be given free.
  4. Building strong presence in broadcasting of education, healthcare, and agriculture by which institutional consumers can be created. Already huge investments are made in these sectors.
  5. Immediate exploitation of data casting and multimedia capabilities of the satellite and all consumers must be eligible to receive them.
  6. Bringing down the cost of receivers with nominal subscription fee.

So according to me again I would say that future of WorldSpace Satellite radio in India is not so bright and can be made better by using the above tips and advice.

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Comments 61 comments

subhasmittra profile image

subhasmittra 7 years ago from Delhi India

A real expert answer for my latest question Mr. Soni. I got the right answer that I was expecting. No issues with your answer. Totally agree with you. Also, I like the way you write using points and comparisons. Really a brilliant hub from such a talented writer. Kudos to you.


soni2006 profile image

soni2006 7 years ago from New Delhi, India Author

Thank you Subhas for your appreciation of this hub. Points and comparisons enhance the readibility of your writing work and make sense that's why I write the most relevant and important points in numbers.


myominaung 7 years ago

Is your satellie radio receiver suitable for our country (myanmar)? My gmail is myominagngelay@gmail.com

Thank you.


soni2006 profile image

soni2006 7 years ago from New Delhi, India Author

do not know exactly what you are trying to say?


MRUGESH 7 years ago

if strat then many customer from canada,uk,america and australia


soni2006 profile image

soni2006 7 years ago from New Delhi, India Author

Thanks for your comment Mrugesh.


worldspace 7 years ago

Hi Guys,

Finally, the most awaited model of WorldSpace Satellite Radio is launched in India.

The most sleek, compact and mobile Tongshi DAMB - R. I believe you can use it in cars and also carry it along with you.

For details you can contact Mr Ashfaq on 09742750100


soni2006 profile image

soni2006 7 years ago from New Delhi, India Author

Thanks for the recent info on worldspace satellite radios in India.


Paresh & Hetal Patel 6 years ago

WORLDSPACE Set.Radio is Unique Music Player in my Home and Office. but some Fin. Probs. with company... specialy i and my wife hetal leastion 5 to 6 hrs. in a day. also my son 12 year Master Dhruhep is very intrested. we Pray to GOD to re start this service. Please updates new Company and start it. if your fee's is going up we don't care... Love to all WS Lovers.. Dhruhep Hetal & Paresh Patel


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

But I think WS will definitely come up with one more time in the future. We just have to wait Paresh and Hetal. I know you and your family love it a lot.


SIRIUSXMAL 6 years ago

I know for a fact, Worldspace will not continue. The US Company interested in buying Worldspace turned it down 2 days ago.


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

Thanks for the latest update on WorldSpace future in India Siriuscxmal.


k.k.bissa 6 years ago

I AM REGULER CUSTMER LSAT 2 YEAR. WORLD SPACE RADIO NOT WORKING IN 31st DEC.2009.I AM RECHARGE IN OCT.2009 ON 15.MONTH. 12 MOUNT MY PANDING.I WANT TO HOW MACH DAY RESTART TO WORLDSPACE RADIO.REPALAI TA MY E-MAIL. K.BISSA@YAHOO.COM I AM WAITING FOR YOUR REPALAI. THANKS.


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

I don't know about that. You need to search google.


subodh das 6 years ago

Since last 10 years I was listening to WS Khanak, Jhankar and BBC Hindi. Initially it was free. Then I paid for it for few years. Presently my Hitachi set is lying idle at home without WS activation since I have not charged. Many audio channels are now available by the cable operator and locally some FMs are there. Please make this free to air so that we can use our idle set.


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

Thanks a lot Subodh for expressing your concerns about WorldSpace Satellite Radio in your area.


vijay 6 years ago

please relaunch the radio in India because my full family waiting for more musical entertainment.i have four receivers.


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

I wish WS guys are listening to your request Vijay.


sushil 6 years ago

I am worldspace listener but it stop and I come to know that they stop service in India. I want to continue listen that kind program again from the very device that I am using. So is there any way to get those . please let me know.


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

No Sushil, currently there is no way that you can listen WS in India but lets hope for the future.


JYOTI RAO 6 years ago

I used to live world space, Radio farishta was the best. No other channels can be compared with WS It has to restarted at any cost


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

Yes World Space rocks. It should be restarted in India.


jyoti 6 years ago

are there any chances of world space being taken over by any local channel like radio mirchi etc?


Kishlay kr. Thakur 6 years ago

Hi ! I am kishlay . I'm a big fan of worldspace from the year 2005 when i had listen it in one of my frnd's house. After inquiring a lot i brougt the most beutiful WS reciver Polytron. My younger son Swarup is a big fan of chanel Gandharv. Nd now polytron jst lying in my house as a odenary audio player without WS chanels. And i request from WS company that plz relaunch it in india. I m ready to pay any cost for it nd hope other world space lover also wil be..


swaminathan suresh 6 years ago

WORLD SPACE SATTELITE RADIO IS A GEM. THE PLUS POINT OF WS IS THAT PERSON LIKE ME LIVING IN OTHER STATE COULD HEAR MY OWN PREFERRED LANGUAGE TAMIL SONGS, CLASSICAL ETC., WITHOUT INTERUPTION ANY WHERE IN WORLD. EG. I AM FROM CHENNAI BUT LIVING IN HYDERABAD. WORLD SPACE MADE ME TO FEEL THAT I AM LIVING IN CHENNAI WHEN I ENJOY TAMIL MUSIC AT HYDERABAD THAT TOO IN DIGITAL QUALITY. PARTICULARLY OLD SONGS AT NIGHT AND SRUTI SUCH A WONDERFUL CHANNEL GIVES EXPLANATION OF RAGAS AND VOCAL OF EMINENT ARTISTS LIKE BHARAT RATNA M.S. SUBBALAKSHMI'S VOCAL ETC., MANDOLIN U. SRINIVAS. HENCE WS MUST COME BACK AGAIN WHICH I AM REALLY MISSING NOT ONLY ME BUT OTHERS ALSO LIKE ME LIVING IN OTHER STATE. I AM READY TO PAY WHATEVER SUBSCRIPTION WS FIX. BUT IT SHOULD COME BACK IMMEDIATELY. SWAMINATHAN SURESH FROM HYDERABAD. 20/09/10


soni2006 profile image

soni2006 6 years ago from New Delhi, India Author

@Jyoti not sure till now.

@Kishlay, there are a lot of fans of WS. I think it should be relaunched in INdia.

@Suresh, I am really happy to read your review of WS. I with it come to India again.


John 6 years ago

Greetings. I live in Oman and have a WS radio. I am still able to receive various news channels (BBC, WRN, etc.), but not very much in the way of music. I know WS have been having their problems but exactly is the situation at the moment? Will we be able to enjoy WS as we once did or is that a thing of the past? Are there other radio satellite providers that could work with my receiver?


makhon barooah 6 years ago

I have three nos of world space radio receivers. what i will do now?


soni2006 profile image

soni2006 5 years ago from New Delhi, India Author

@John and Makhon, I think WS people would be seeing our posts and listening to our requests and could come up with their best radio receivers again in India and other Asia pacific countries.


sanjay, delhi 5 years ago

Hi ! I am sanjya . I'm a big fan of worldspace radio.

but i haven't much more information about it like cost of reciever, any subscription charges, and last thing how i obtaine WS radio in delhi. Give some shope addresses and phone numbers.


mangla kumawat 5 years ago

yaa.. Missin ws..can anybudy help us


p s bhatt 5 years ago

when its restarts in india


R Pasai 5 years ago

Hai, when world space will starts in India ?

Also i have paid the amount for one year, but with in one month the connective was close in Indai.Request u to pls help in this matter if possible.


Amir Matta 5 years ago

Sorry to bother and open the subject little late, I live in Cairo, Egypt; have a JVC worldspace receiver, but I can not use it and I am having problem getting any channel on it, I heard that the related company has went bankrupcy, is it true and if it is would I be able to listen to anything in this radio


uday 5 years ago

Worlspace was worth every penny. it was family entertainer. mom would listen to malayalam songs and classical music and for me it always used to play the best platlist in english songs. its a pity such good service was stopped. i am still hopeful that some day worls pace would start. by the way i think it wsa unprofessional of worlspace india employees to sell the units even when they knew the company is gona go kaput. they sold me a new set in december and payed a years subscription .. a loss of 7000 rs just 15 days before it officially closed..


JYOTI 5 years ago

ANY NEWS OF WORLD SPACE TO START IN 2011?


rekha akhare 5 years ago

sir, i had purchased ws only 15 days before. suddenly i heard about it ending. till then i was very much in love with it. i reside in a very remote place where there are no means for entertainment. world space provided me with everything. i miss it very much. is there any for me to hear ws again. pl restart it. we are missing it.


gopal 5 years ago

there must be an authentic person from world space to give correct picture on resumoiing again in india and what happens to the setofbox we purchased at rs.8000 lying unused can it be used for any other purpose


Anil Kumar Singh 5 years ago

I am a regular subscriber of world space satellite radio and paid two years subscription in advance. I want to know, is the service will get resume again in the near by future......


Elliot 5 years ago

i have 2 sets ow WS is there anything dat i can do to decode them and use it as a conventional fm radio or put it to use for something else? ooops my head is not functioning looking at those 2 boxes (bad investment) thanks to WS


soni2006 profile image

soni2006 5 years ago from New Delhi, India Author

I think WS should start its operations in all over the world now. There are a lot of consumers who love WolrdSpace. I think they will start from 2012 according to one of my friends in Kerala. Let's see if it is true or just a rumor.


Francis K.A 5 years ago

Hi soni,

I don't know how i express my thanks and gratitude to you. Your write up is very impressive to the subscribers of WS and appreciable much. When the WS started its operation in Kerala I was the first channel partner in Ernakulam along with 4 to 5 others. We were first in the real sale and well in payments but the 2nd year problems started up, not fulfilling the promise, payment was denied like many many. I believe do systematic or not to do it. Before they windup the operation in India I closed my account with WS. But i and my client love the WS music channel and and wish it

will come again. If they start again their operations in India I am ready to associate and even take the risk.

Thanks and regards.

francis

9847335222


R .S. GOSWAMI 5 years ago

I LIKE TO LISTEN WORLD SPACE RADIO VERY SOON. WHEN YOU ARE STARTING WS RADIO SERVICE REPLY ME VERY SOON

FROM

R.S. GOSWAMI

AT POST: MUDARDA. TA DIST: MEHSANA N GUJARAT INDIA


jyoti 5 years ago

yes i am too waiting for world space to start. I have not even removed the antena with a hope that i might start

jyoti


soni2006 profile image

soni2006 5 years ago from New Delhi, India Author

There are a large numbers of fans of WorldSpace satellite radio. I think someone from WS is reading these comments. I also wish that WS should start their operations, especially in India where they are liked by several people.


mahesh 5 years ago

I think there is no hope of revival of world space radio in india because the the promoters World Space Radio in US went bankrupt effected by recession. The world space in India struggled for a few months after that and finally muted. I heard in 2009 that some other firms from Malasiya or Singapore will take over it but it did not materialise. As one of the members suggested in a forum, the receivers will best be used as paper weights.


soni2006 profile image

soni2006 5 years ago from New Delhi, India Author

Thanks Mahesh for that awesome update and the idea of using the WS receivers as paper weights is a nice one.


Khorsh Garda 5 years ago

I happen to be among the many many WS fans. I am still holding on to my WS receiver in the hope it will start

operating in India again. There was a certain void in our homes when WS was discontinued and a lot of disappointment. Eagerly looking fwd to having WS renewed!


soni2006 profile image

soni2006 5 years ago from New Delhi, India Author

Thanks for your visit and comment Khorsh. Let's keep posting. Might be possible that anyone from WS is reading this.


Prashant Yeotikar 5 years ago

I Want to know when started W.S.S.Radio in India


vijaya 5 years ago

There is NO another choice LIKE WS RADIO.

Seriously I want to know when will be restarted in INDIA.


Arun Bhadra 5 years ago

Bad luck and timing....

I bought a Sanyo reciever when WS was initially advertised on the first day itself being a music freak...though the subscription was free initially and then started going up but still did'nt bother much as there was variety and quality...was great stuff for partying on weekends...rock,jazz,blues,hip hop..

my best channel was ministry of sound which played continous nonstop techno/funk and made me a zombie from outer space...

the flip side being that their magazine never reached on time and any weather condition at times would hamper the reception...

but i still hope that one day it comes back bigger and better and of course with interntional channels unlike MTV and V channels who have completetly become indianised .....


oscar 4 years ago

I like the WS very much, and i hope next year 2012 this will run again. The subscription price should be brought down which is quite very affordable. Not everyone is very familiar with this kind of radio, that when you go to electronics shops you just can find it easily like any other kind simple radio. Even Indian citizen i ask, never heard of this kind. Could you pls tell me, do you still air any free channels with english language?


ABHIJIT CHAKRABARTY 4 years ago

I have been a regular listner of World Space,till it stopped transmission in India. The experience was uncomparable with other systems of music delivery (CD,DVD,Radio,TV etc).


Rajesh Sharma 4 years ago

hi all. I really miss world space radio and it should be restart in india.


xavier 4 years ago

it wont be born again in india, if at all ? It will be very dificult to WS to compete with the local FM stations.

Well if iam not wrong about the message i got that the TIMBRE MEDIA in Bangalore are planing to owe the brand of WORLD SPACE and to start playing as many as 40 stations thru cable / DTH and internet


makhon barooah 4 years ago

i am very sorry. i have 3 nos. of w/s, now they are all useless i am eagerly waiting here when w/s will reopen in India.


Allah Wasaya 4 years ago

dear,

this world space radio receive fm transmission or Short wave or other.

pls tel me what type this radio


Muhammed Unaise EK 4 years ago

Sir,

can i activate FM stations on my BPL diva worldspace satellite radio receivere?


soni2006 profile image

soni2006 4 years ago from New Delhi, India Author

Might be possible. Go to any electronics repair shop and consult with them Muhammed Unaise EK.


nimesh 21 months ago

Hi sir my name is nimesh my mail id us ngtalsaniya@gmail.com i want to know that how to use my bpl worldspace satelite radio which is gifted me by my uncle

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