Zynga and Facebook
Zynga is Facebook's major game developer. Zynga is the developer that provides Facebook user's games like Cafe' world, Farmville, Mafia, and more.
Facebook and Zynga help each other out very much. It was reported in early 2010 that Zynga brings in 26 million everyday to Facebook just to play Farmville. This number can be added to how many people play their different games. Because of this, Facebook gets almost a quarter of its daily visitors from people who log on the site to play social games.
Facebook offers Zynga the platform that many game developers dream of having. As of January 2011, over 600 million people have a Facebook account. This is an amazing number for any game developer. Imagine the potential traffic you can get from being a featured game developer for a site like this. Zynga has great opportunities to grow on Facebook.
Zynga and Facebook have the same goals. Facebook's goals include making the site more sociable and revolutionize the way people keep in contact with each other. Zynga creates games with the same goal in mind. Many of the company's games encourage players to include their friends and sell or trade items. Some users can visit their friend's land or cafe to help. Zynga is developing games that focus on social interaction.
Rumors of Zynga leaving Facebook
In the middle of 2010, there was news of Zynga possibly leaving Facebook. The main reason for the news is because Zynga makes a lot of money from in-game purchases made by players, but Facebook keeps 30 percent of the purchase used with Facebook credits. Obviously, something like this is probably causing tension between the two major companies.
It was reported that Zynga is developing a social gaming site to move to. Many people suggest that moving Zynga to a dedicated site will be a bad move. Facebook is projected to grow in the next few years, and it would be very hard to dissassociate players from Facebook to a new site just to play Farmville or Cafe' World.
Facebook users log on to the site to check their news-feed and check their cafe' or farm at the same time. If Zynga moves its name and games to a new site, many players will not bother in making the extra effort to play the games.
What is the future of Zynga
Zynga is quickly identifying itself as the source for a new style of game-play. Original game developers for consoles like the Nintendo Wii, Sony Playstation 3, and Microsoft Xbox 360 do not have too much to be worried about. Zynga is not in direct competition with traditional game developers.
The point of many Zynga games are to be very addictive and sociable. There is no real plot, story play, game-play, or true online-play.
As Facebook grows, Zynga is sure to grow with it. Facebook trusts many of its users to play games from Zynga, and millions of people do play Zynga's games. As long as both companies work together, there will be great opportunities for both Mark Zuckerberg, and Mark Pincus.
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