While the company insists it isn't selling your personal data to others or "collecting any new data," most of the criticism over the new policy boils down to concerns over how Google is handling the personal information it is collecting. Those concerns range from whether consumers are adequately informed about the specific personal information and access rights they're surrendering when they use Google's services, to the implications of Google's richer data profiles — particularly as they relate to hacking and identity theft.
Lately, Mozilla, the maker of Firefox, has unveiled a new add-on for the popular web browser that gives users an instant view of which companies are "watching" them as they browse, just to block Google from this fraudulent behavior.
So, after all these controversies taking place in the internet world now a days, the actual question should be "Who is watching you when you use internet?". Only Google or some companies looking to promote their goods.