Of course, its different when you turn it on and take a glimpse at the retina display. However, if you had both of them turned off. How would you be able to tell them apart. Its almost identical. Of course, people would have appreciated having a completely redefined look that would have made a statement against the old iPad 2. However, these two look identical from the outside. Let me know if it bothers you when people say its the same. It doesn't bother me. The important thing is that you should be secure about your own purchase.