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Best Answer Mr Nice says
It goes even further then just giving a link. You can provide a description of your latest post, the title, and a link. You can also make a list of friends and communicate with them directly.
The difference would be that it would be a social site where Bloggers would be able to make friends with other bloggers and create relation ships.
Most of these are set up for making blog posts. The difference is that this site is set up to encourage people that know how to give good blog posts to visit your blog post and create real relationships between bloggers not just followers.