The app actually has the same functions on iPhone as with safari. The app provides a optimized platform for the device using it ie. iPad, iPhone, Android,etc The app then is a short cut without opening a browser. Desktop Icon quick launch, anyone who has used this app understands the benefits. Hubpages is the same for safari as it is for the app so I don't quite understand reduced functionality BenLowe? Maybe its updated since this response. Hopefully it gets worked out for iPad users.