What should be included in initial SEO review once you have URL of website to be optimized?
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Choose a url in which one or two keyword are included. Then it will be easy to rank on that keyword. It will take less time to get the site rank on that keyword.
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The report must have atleast the following things:
1- Analysis of keywords(competition, search volume etc)
2- On-page Status( URL, inner page URL, Content, images, and proper use of H1 etc)
3- Initial status of website( position etc)
Hook up with Google Analytics.
You can pull up pretty much any report from:
No of visitors to which was the most popular keyword entered by the users to enter the site to the exit pages on your website and heaps more.
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