Last month I have noticed that my website has drop ranking for a specific phrase.
I used some tools and I found that this phrase is used as an anchor text to a news portal website and it appears in more than 2500 pages. That's why it is very possible that Google thinks I am doing spam. I’ve use Google’s "disavow tool" without result. Do you have any suggestions for a better solution?
Thank you in advance.
Give up on the phrase. Phrase-specific SEO is a moving target, or possibly a lost cause as Google gets better at detecting organic phrasing.
I'm a SEO expert and I have resolved several issues as the one you described.
As first, let me say that you should never use the main keyword as anchor text. This is an old techniques that has strongly been penalized by Google Post-Panda algorithms. I suggest you use the naked link of your site or even better the Brand name, but if you do want to use an anchor text, please make sure it's not your main keyword, but just a variation of it.
As for the disavow tool this is useless, unless you have contacted the web-owners of the sites where you would like your backlinks to be removed and you have submitted such a documentation to Google itself together with the disavow request. Just requesting the backlinks removal through disavow tool is useless for your scope, and this is even reported on the disavow tool instructions in Google.
Please let me know if this answers fully your question.
Your advices are really helpful.
In my opinion, the biggest problem is that the webmasters of "bad" websites don't remove the links with main anchor text which has been dropped my website.
At the moment, I am trying to create links to my website that contains my brand name in order to their quantity to overcome the quantity of links with specific anchor text.
The only thing I can do is to wait.
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