I'm making a toy store in one of my websites. We all know about how you don't want to repeat a word too many times in an article to prevent keyword stuffing.
BUT, what about the thousands of stores out there with all those descriptions about the product in their product pages?
If you have a page of 30 Nike sneakers say, and each one says "Nike air sneakers" or "Nike walking sneakers" then you'll have a keyword repeated many times.
Yet Google does not penalize those pages. Why not? Does it somehow see it's a product page? I don't see how.
I ask this because when I make my store item pages I will have to repeat the item name each time.
So how come you can have 50% of the text on a store product page all the same word, yet 20% of the same word in an article will result in a keyword stuffing penalty?
Soooo,,, none of the SEO pros know the answer to this? I'm going to make my shopping pages very text and keyword rich, instead of just pasting the Amazon code in the pages.
Also all the images will be named keywords and hosted by my own server, so people can find me using Google image search.
I just don't understand how Google knows a product page needs many repeated keywords and does not smack you for it?
You make a good point, in that particular situation you could have concerns - with 30 pairs of Nikes on the same page.
There are a few ways to handle it.
- You could, as some stores do, use a robots 'noindex, follow' tag on product category pages, so these pages - full of repetition - aren't indexed, but are still crawled to each of your product pages. I don't personally like this option so much, those category pages can be valuable medium to long-tail landing pages.
- Cut the descriptions from the category pages completely, and instead put some quality content at the top and bottom of the page. Around 200-400 words total should be enough to make those pages unique and interesting, and offset the repetition of link anchor text across the 30 products.
- Use snippets of the descriptions. Write all individual product page descriptions, and then just use a snippet, the first few words(...) for each on the product category pages. Start each of these descriptions off differently, and you'll end up with a category page which is kind of like the results pages on HubPages searches, or the posts on a blog - many previews leading to the full articles. Add a little extra content at the top and bottom, and you have a unique page without much "keyword stuffing" present.
It's definately worth remembering that whilst a high word count may well improve your HubScores here, it possibly matters less to Google, within reason of course. In my experience, what's more important is to have at least 200-400 words of unique content on a single page, compared with other pages on your site.
One of the main problem on shopping sites is duplicate content within the same site, which can cause many pages to get de-indexed, and the slow death of the site.
What I do is quickly work out how many words I've used that stay constant on every page - i.e. the headers, menus, footers, sidebars etc.
Then I try to make sure each page has at least the same amount of unique words, or at least 200 unique words, whichever is higher.
If you need reassurance, I have pages on my sites which throw up all kinds of "keyword stuffing" warnings if you run them through popular SEO applications. These pages don't really do that badly..
Thanks for the advice. I got my page done, or at least the first one of many to come. I have tried to not use too much in the descriptions and have put my own text in top, bottom and between rows.
I'll keep tweaking it until it does not seem too bad as far as repeated words go. I did name all the images, so those have the keyword too.
Wish I could show off the page but that would get cut here. Thanks again for the advice.
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