I have one site where I sell leather apparel on. It started as an adsense type of site, so I still have adsense on it.
Now, it seems a bit stupid to have adsense ads for other leather sites over my own products. But I do make good money with adsense on the site.
I figure they will look at my stuff and if they like it buy it. If they don't see anything they like they will click an ad.
However it may look a bit greedy or crass doing that. What do you think when you go to a site selling something and see google ads on there?
I would say no, as why would you want adverts for a competitor on your site? The pennies you could make per click don't make it worth loosing a sale.
I only ever used some adsense link type ads on my site, and no-one clicked them anyway!
Yes what you say makes sense. But I make more from adsense right now on the site than on products. I have a blog on there and talk about all things to do with leather.
So many subjects they may find my site for I don't sell those products anyways. So I get clicks on the ads in those blog articles.
I get 20 or more clicks a day on the site and it's growing still. But yeah, I wonder if I could sell more jackets without the ads. I make a good $100.00 per sale on them, Leather jackets are marked up very much.
Don't know, but I want to follow this thread as I'm in the middle of creating a new product oriented site myself. My own thoughts have been to keep the adsense more minimal than I might do normally, but interested to see what others have to say about it.
Well Susana, normally when you sell your own products on your site you never show adsense or any ads for that matter.
Your goal should be to make your customers want to buy your products and other ads will confuse them and/or take them away.
However on my site it started as a ad site, then evolved into me selling my own products. So since I already do well with the clicks it's hard to stop doing that.
Plus leather jackets don't really sell all that great online, at least not on my site!
Sell your own space on a turnaround page schedule to complimentary sites/businesses and ditch the G. Ads. Up to $25/30 per month per ad 6x per page here...
But you have to have the confidence of backing your advertisers traffic-wise.
Good idea. Did you know that Hilton celeb guy makes over $100,000 a MONTH on ads on his crappy blog?
However I don't feel I have enough traffic yet to charge for ads. I do that however on other sites.
Then do a 50/50 'trial' with your advertisers and load your banners on theirs as well... purely for boasting your traffic. There are lots of things you can do...
Get used to the world without Google cause once G TV is pinging, they won't be interested in us mate!
I find it really easy to sell ads... but I'm a professional sales guy who also used to troubleshoot b2b. It really does give you an advantage if you can understand your client's growth potential and how advantageous (synergy-wise) it would be partner in your advertising.
Send me a link and I'll send you some tricks.
Yes keep the ads, sometimes people want information, not to buy. You need to give your traffic as much potential choice as possible, so you can get cash from them whatever they decide.
I'm with Oli on this. The more options your visitors have the more likely you can earn from their traffic. You have to analyze your traffic to see how they are clicking away from your site and your conversion rates. Webalizer is a good free program and use the logs from your host.
Sounds like you are doing what is called "push" marketing, where you create content and place products for an audience that may or may not be expecting it. This is good for earning a passive income through a passive yet targeted market.
Conversely, "Pull" marketing involves the active engagement of a targeted market through the use of advertising such as banner exchanges and Adwords campaigns.
Push marketing will cost you nothing but your time. Pull marketing will require a small investment. For example, if you have never run an Adwords campaign, you can usually find a coupon through your host provider that will give you a monetary credit. I used Godaddy's $50 credit and later found that my hostgator acct offered a $100 credit. You can only use one since its an incentive credit to join.
Adwords is something to think about but it takes a lot of research and experimentation.
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