I understand the importance of backlinks, but it seems that Google has to be putting more importance on editorial links than on link directories. Am I correct in assuming that time spent on link building would be better allocated in different ventures?
There are some "ok" (at best) general directories out there that will pass a little juice and help you in very non-competitive spaces but a far majority are complete junk. However, there are many "business" directories that are HUGE for SEO, especially for local search results like Google Places. I'm talking directories like:
There are many more, and they're FREE. Do-follow, or no-follow, they're all solid places you want to show up in for the search engines to add trust. They're trusted because they are pretty strict for spam and you need an address and phone number in most cases. I've found they greatly help in local, but even appear to add trust over all for web only based sites.
Some important directories like dmoz and yellowpages are still valuable for SEO.
Danny Sullivan, perhaps the most respected name in the SEO industry, recently went on a rant on this topic at SMX (the main get together for the search engine tech indudstry). Danny's rant has been making the rounds all over the SEO blogosphere and Twitter sphere with hearty cries of "Hear, hear!"
Here is his slightly less slap-happy version, for those who are less familiar with Penguin, Panda, and the whole linkbuilding side of SEO. Read the section about directories carefully. He's been studying SEO since before Google existed, so he knows what he's talking about.
Danny Sullivan's linkbuilding basics in a post-penguin world
That ws an interesting read (the Danny Sullivan article) - thanks for the link to it.
SEO types cannot give up on the link building front. It is just so deeply ingrained in their psyches. It is also pretty much their sole raison d'etre.
The guy says that making a post, comment or article purely for the link is no way to go but at the same time the whole article is about link building. Idiotic.
His comments about sites that had 'no barriers to publishing' being hit by Google were interesting. Maybe its time that HP raised some hurdles to jump before you get published and content being eyeballed by a real human seems to be a big + for the big G?
by Earl Noah Bernsby4 weeks ago
Hey everyone,Recently, I have set myself upon the task of learning SEO. To be honest, it's felt a lot like how (I imagine) rock climbing must feel, so far (e.g. nicks and bruises, exhaustion, stark terror). ...
by dannycarrey4 years ago
After constant change of the algo - is there a point to search and add url to the SEO directories?
by Holle Abee4 years ago
Just thought I'd get a jump on the MSM. Many right-leaning reporters are already saying if Obama shows up tonight, the left will declare him as the ultimate, supreme, audacious, awesome, comeback winner. lol
by fdoleac6 years ago
What are the advantages and disadvantages to submitting the same article to Ezines and Article Alley. Can they be exactly the same article?
by Peter Hoggan6 years ago
Why is it when people are challenged about the facts or supposed facts they publish in there hubs they simply remove the challenging comment. When someone publishes something that could damage the livelihood of the...
by Manthram4 years ago
Back-links are the main aspect of off-page SEO. There are several ways to get back-links. Social media, like posting your hubs to Facebook and Twitter, forum posting, and blog commenting are the most common. Just stay...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.