What and Who Are Pinterest Main Competitors, Clones, and Alternatives.
This page is updated as new information becomes available.
Pinterest is located in San Francisco per whois. They are a social media website where people share images and videos. If you are unfamiliar with Pinterest, you can learn more at Pinterest Help/Basics. There is also a Pinterest Goodies page. Pinterest is incorporated, so there is a smattering of information about them at the SEC website (search box at upper-right).
According to Quantcast, Pinterest is well within the top 20 websites for having the most visitors worldwide. Monthly United States visitor traffic is estimated at around 63 million (uniques). Because of Pinterest's overwhelming success, competitors utilizing the same concept are now showing up in droves.
This page is a compilation of those competitors who have every intention of giving Pinterest a run for their money. This list of Pinterest competitors includes descriptions and domain links.
An update. This page was originally entitled, Pinterest Competitor Websites. But in actuality, this page could just as easily have been entitled, Pinterest Companion Websites. In most cases, unless Pinterest decides to go directly after the same particular niche, the other sites on this page and Pinterest can coexist quite peacefully. In fact, most, if not all, of the websites on this page have subdomains on Pinterest. And Pinterest is fine with it. Then again, the internet has always been a constant, free-for-all brawl. As an example, you won't find Google and Microsoft holding hands anytime soon. The internet does indeed fluctuate...
With Descriptions and Links
Indulgy vs. Pinterest
A lesser competitor / clone / alternative.
Although the indulgy.com domain name was created September 6, 2011; the Indulgy website wasn't really "discovered" by the internet until 2015. It is not known when the website itself was actually created. The registrar is GoDaddy.com.
The owner(s) appear to be serious about this venture. They have incorporated and are known as Indulgy, Inc. They have further initiated a presence in Wilmington, Delaware. For those who don't know, the Sate of Delaware is the corporate registration capital of North America; this has to do with Delaware's lenient corporate laws.
Quantcast currently estimates Indulgy's monthly traffic at over 200,000 unique visitors a month. This is double what it was less than 6 months ago.
The website truly is a simple, basic clone of Pinterest. Indulgy has the same functionality and attributes that Pinterest probably had when it first started out. You can post pictures in what are called Collections with the images linking back to the source. As with Pinterest, you can follow and be followed by other members.
This looks like it is going to be a very interesting website to watch. Stay tuned for further developments as they occur.
2015 Update: Indulgy appears to be a pretty useless alternative as to generating traffic to your linked articles. There's no text accompanying the image in the collection to indicate what the image or linked article is about. Clicking the image will bring up some accompanying text for the visitor, but how many visitors will bother to make that click to find out the details? A possible solution might be to make your images into memes describing the linked article.
June 2016 Update: According to Alexis, traffic has been steadily dropping since January.
WeHeartIt vs. Pinterest
A non U.S., established competitor / alternative / clone.
WeHeartIt is a well-known Pinterest clone who has been around awhile. They are proving to be a worthy alternative, especially outside the US.
WeHeartIt could be categorized as Pinterest's most obvious direct competitor. WeHeartIt does not appear to have gone after any particular niche or subcategory of Pinterest's purview. Time will tell. Maybe WeHeartIt just hasn't decided which way to go yet.
There is not too much information on whois, due to WeHeartIt using their registrar's privacy service. WeHeartIt has likewise instructed Quantcast to hide their traffic data. Though the owner(s) are located in Brasil, it appears the servers are located in Houston,Texas, USA. The registrar, incidentally, is located in Ottawa, Ontario, Canada. As to WeHeartIt's traffic, estimates are scattered all over the map. Estimates of page views range from 30 million a month to considerably higher.
As with Pinterest, whatever images you post will link back to the source. WeHeartIt's website formatting and user capabilities still have quite a ways to go before matching Pinterest's level of design and functionality. Word has it the WeHeartIt folks are busily engaged in doing just that; however, that word may not be true. Time will tell.
For the latest information / review / opinion concerning WeHeartIt, there is this Review-of-WeHeartIt post.
Fancy or TheFancy
A Pinterest Companion, Specialized Niche.
"Fancy" is "code" for "Luxury"
Are you now or do you intend to become a Fancy user?See results without voting
Definitely not a Pinterest clone. Fancy still does the photo sharing, but they have taken it in a whole new direction. And the users seem to love it.
Both businesses and users post and "like" pictures of consumer items. Most of the items are luxury in nature. As an example, would you like a yellow, knit sweater with red emoticons on it? $420 and it's yours.
Fancy not only specializes in luxury items, they also specialize in unusual items. In general, the unusual items are as expensive as the luxury items. It is amazing what a large, disposable income can get one...
The Fancy pays users for referring new members. And Fancy will even pay a referrer more if the new member actually buys something within a reasonable amount of time.
Fancy is a subsidiary of what is apparently a very aggressive venture company called Thingd. Reports are that Fancy has a very happy global base of users and has become extremely successful as to making sales and prospering. This website may be merged, acquired, or whatever; but it definitely wont disappear as a failure.
Piccsy is similar to Pinterest, but a legend in their own right.
Right up front, it should be noted Piccsy accepts and displays NSFW pictures, images, photos, etc. And there certainly seems to be a lot of them. When you sign up, your account is automatically set to filter out those kinds of images. So basically you have just another G-rated, family-oriented site. However, if you go and un-check that filter-box, thus enabling those pics to appear, be prepared...
According to whois, Piccsy is owned by Duke Magazine. The site is Toronto, Canada based. Piccsy goes out of its way to point out they are not subject to American laws; but they equally go out of their way to say they will behave themselves and comply with those laws. Quantcast seems to be estimating Piccsy monthly traffic at around 20K to 25K.
When posting a pic, though asked for the source URL, subsequent visitors are not sent to the source URL when they click the image. Nor does the source URL seem to be displayed anywhere. Hopefully, this is a future enhancement Piccsy is working on. The site also seems frequently sluggish.
February 15, 2014 update. Zootool is shutting down. I liked them. I can't help but wonder how many other websites have been shut down because of hackers and spammers.
March 15, 2014 update. Zootool did indeed shut down.
Zootool is a self-professed bookmarking site. Along with images, you can bookmark and share videos, articles, links, etc. However, Zootool indicates in their guidelines they are less than thrilled with blatant self-promotion. They likewise have similar feelings as to SEO tactics and mass-followings of other users. You can post items linking to your own work, just best to not be a pig about it.
Per Whois, ZooTool is based in Germany. Quantcast has zero information about them.
Some interesting (former) side notes...
- Looks like ZooTool has a problem with Yahoo, or possibly just with Yahoo email addresses. If you try entering one when signing up, ZooTool will reject it. ZooTool seems fine with Google's gmail however.
- The ZooTool's TOS is in German. An English version is promised eventually. They advise in the meantime to use the Google translator.
- ZooTool's toolbar bookmarking extension is called "Lasso". It's apparently only for capturing images (which will link back to the source). For bookmarking website addresses, etc., it is best to just click "new bookmark" and plug the URL into the box at upper left.
- The site's capabilities seem fairly advanced, but the whole thing takes a little getting used to.
An invitation-only, image bookmarking site that goes its own way.
First, the good news. FFFFound has a page rank of 7. And they don't appear averse to one posting images linking back to one's own website.
The bad news. FFFFound is an invitation-only website. And there apparently is Japanese text scattered here and there, so you are going to see the occasional rows of mysterious, little boxes.
Per whois, the FFFFound owner is indeed located in Tokyo, Japan. There is contradictory information as to whether FFFFound is hosted in the U.S. or Japan. Different websites displaying the whois data are saying different things.
Quantcast estimates FFFFound's U.S. monthly traffic at approximately 120K to 160K.
Update. Another extinct website. Appears to have been brought down by spammers and the owners gave up.
With Teckler.com, one can post both images and text. What really makes things interesting is Teckler is also a revenue-sharing site. You post the pictures, Teckler puts some ads around them and splits with you any ad revenue thus derived. <remainder redacted...>
Update: September-October, 2014. The site has become buried in spammer posts and has been shut down.
New Pinterest-like Sites
Do you know of a new Pinterest-like site? If so, feel free to tell us about it in the Comments Section.
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