Use Google Trends for Keywords and Titles
Google Trends reveals information derived from search terms (keywords) that people type in when they are “Googling” something. It shows top searches and rising searches that may help towards choosing an article title, a new domain name, and keyword research. Results can be narrowed down to categories or regional interests.
Google Trends for Authors and Developers
Google Trends is a great tool for authors and developers. As an author, it guides you to the most Google friendly article titles and keywords relating to your niche topic. As a developer it can help you chose the wording of a new website domain to give your site the best chance of ranking high in search engines. We shall examine both possibilities below, but first, a few illustrations to help you get around the Google Trend current interface.
1. Top Left Navicon
2. Now Click "Explore"
3. Now Add Terms
Searching with Google Trends as an Author
Say you are drafting a new article on how to prevent and cure back ache. You can use Google Trends to do some comparative research to help you find the best, most searched for keywords to compose a most Google Friendly Title. At this early stage, you are not even sure whether to use the term "backache", "back ache", or "back pain".
Let us find out systematically. First, we compare "backache" against "back ache".
Back Ache Wins
What About "Back Ache" against "Back Pain"?
The answer is quite clear. The red line shows that many more people are complaining about back pain than about back ache. So if an author or advertiser wants to reach the most people, they will attract the most readers with the most searched for query, which, in this example, is "back pain", the red line, and not "back ache", the blue line. So even though in real life both words mean exactly the same thing, they have different levels of popularity in the robot land of SEO (Search Engine Optimization).
Adwords Versus Google Trends
While Adwords is useful for finding out about the popularity and competition of keywords and keyword phrases for titles, Google Trends gives the additional benefit of comparative research, even down to making a choice for one single keyword over another to be used throughout the text of the article. As shown in the previous example, Google trend clearly showed that it would be better to use the term "back pain" rather than "back ache" throughout the content when referring to the condition of suffering with pain in the back. Now let us look at another example to design a new, most search friendly title.
Need to Find Somewhere Fast? Go to Google Trends!
Comparing Provisional Titles
Say you are thinking of writing an article on the benefits of a vegetarian diet but you are not sure how to best formulate the title for good Google ranking. When you type in your provisional title in Google Trends, you are taken to a page where you can add up to five different titles to compare their relative popularity. In that way, you can find out which of those keyword phrases are searched for most, relative to each other. For example, you may think that “Benefits of a Vegetarian Diet” is a good keyword phrase for a title until you compare it with say “Best Vegetarian Recipes”, or “Better Health from a Vegetarian Diet” and so on. By clicking the "Add term" button, you can type in up to 5 options to compare which titles are most searched for.
In this example we want to compare three possible titles for an article on vegetarianism to find out which of those possible titles would most likely be searched for on Google. The terms we are going to search for are
- Benefits of a Vegetarian Diet
- Best Vegetarian Recipes
- Better Health from a Vegetarian Diet
So we ad each title as an option.
It clearly shows that people are more interested in the title “Best Vegetarian Recipes” than the two other possible titles. Of course with that, your article on "Best Vegetarian Recipes" faces more competition, so your hub about best vegetarian recipes better be uniquely well written, funny, well designed and promoted to become a success in Webland. Or you may not want to write any recipes at all but just write an article about "The Benefits of a Vegetarian Diet". But at least, when you hover over the graph and get to see the detailed figures...
... you now know for sure that 0, nil, readers are interested in the "Health Benefits of a Vegetarian Diet". Therefore, were you to use that never searched for title, your article would have very little, or no chance at all, of ranking high in search engines. It could have equally useful, informative, magnificently illustrated and extremely well written content, still, if no-one Googles your title, the article will end up in the dungeons of internet oblivion. Now do you begin to see the importance of SEO research for keywords in Titles? It is very cruel, but the Internet has its own rules and practices. No SEO, no traffic.
From Titles and Key Words to Research for Fun
Titles and keyword research is, for me, one of the least enjoyable of occupations. I typically get distracted on Google Trends. Soon enough, instead of working hard on finding good new titles and keywords for my future articles, I start playing with Google Trends and discover that it can also be used for fun to do some really interesting sociological research with some remarkably unexpected, almost incomprehensible trends.
For example, I wanted to know if people were more interested in love or in sex. So I typed in my two keywords and the search result was 35 for love and a staggering 83 for sex. Wow!
What About Health?
Next, I wanted to find out more about people’s take on their own health by typing the following four keywords into Google Trends:
- Self Help
This was the result:
Interpretation of the Above Graph
The lines in the graph show:
- Doctor - orange- 78
- Medicine - blue - 62
- Healing - red - 15
- Self Help - green - only 12
So it seems that people run to the doctor first and take medicine long before thinking of healing themselves with a tiny amount of self help. Interesting, innit?
Now I feel tempted to write many new articles on healing oneself to redress this idiotic imbalance.
What About Culture?
Now let’s try another question just for fun: Which of the following forms of cultural expression are people most interested in?
Results on Culture
- Music - blue - 66
- Sport - red - 31
- Dance - indigo - 17
- Poetry - yellow - 3
- Literature - green - only 2!
The graph shows that over time (between 2004 and 2016), music wins big time over sport and dance. Poetry and literature are the losers, with poetry beating literature by 1 point! Well, well, well... The interest in sport increases over time. While music declines, dance stays on a steady flow, leaving poetry and literature to sink deeper into the morasses of oblivion. What does that tell us about our culture?
Google Trends for Business
If you are more business minded than I like to be, then watch the next video. It fully explains in more detail how you can benefit from using Google Trends to improve your business online by testing for the best options for your advertising campaigns. I presume this to be equally useful for authors who hope to attract the most adverts placed on their articles.
Latest on Google Trends from Monte Huebsch the Google Guru
Do You Use Google Trends?See results without voting
Google Trends makes it almost too easy to research public interests. Use it to find solutions to problems, to find good titles and keywords or just to have fun experimenting with it, even for sociological research. Now that you know how to use Google Trends both for business and for fun, I hope you will make as much good use of it as I am.
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© 2016 JULIETTE KANDO - You may link to this article, but you may Not copy it. Copied content will be reported with a DMCA notice and will be removed.
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