How to Run a Successful Teleseminar
We’ve all been to meetings that seemed pointless. The ones where we walk away wondering why it was necessary to waste an hour in a meeting when we could have been working on other tasks. Don’t let your seminar attendees walk out of their conference rooms wondering why they wasted time listening to your teleseminar call. Make sure you’ve answered all of the following questions in your planning process:
- Is the teleseminar I’ve planned informative? Whether a business meeting or a product launch, your teleseminar needs to be engaging and informative. The points need to be clear and you need to make sure you’ve presented the information you promised when you started the registration process.
- Will your seminar provide a solution to a problem? Your fellow business partners don’t want to know that there are problems – they want to know what to do about them. Future clients know they have problems – they want to know how your products and services will help them solve their problems. Focus more on the problem and solution than on the products themselves.
- Do you have a call to action? Your seminar should end with a very clear message. Once you’ve given your audience solutions to their problems they should be encouraged to make the right choice – whatever you envision that to be as far as planning, action, sales, etc.
Once you have a pretty clear idea as to what you want your seminar to be about you can begin the planning process.
Planning your Teleseminar
There’s more to a successful teleseminar than meets the eye. Because you’ll be communicating with people over the phone you’ll be losing the ability to make eye contact and communicate with gestures or visual aids. You’ll have to carefully plan you seminar in order to ensure your audience stays engaged and interested throughout the entire call. Make a list of details you need to address before your seminar and make sure you are prepared for any changes. Start the planning process by doing the following:
- Establish your goals and objectives. Ask yourself exactly what you’re trying to accomplish, whether or not you have a strong message, and whether or not you have a plan for following up with your attendees after the seminar.
- Choose a specific topic. Don’t walk into your seminar with a vague idea of what you might talk about. You’ll likely wander from the main point, lose the attention of your audience, and – ultimate – loose the chance to make a sale or solve your problems. Develop the content for your teleseminar in advance and stick to your main subject as much as possible. Consider your audience (the size, their locations, and their needs) as you plan.
- Where will you hold your teleseminar? Of course your invitees will be at their own desks or in their own conference rooms while they listen in, but where will you be? Can you find a place where you won’t be disrupted by employees, clients, or anyone else who simply feels their issues are more important than what you’re doing at the time of the seminar? Wherever you end up, make sure your office staff knows you are not to be disturbed.
- Determine who you’ll invite. You likely have a rather large mailing list of customers and/or employees. Use this list to either mail or email invitations. Target those you know will be interested in your message instead of random people from a generic list.
- Create an astounding, professional, and compelling invitation. If you mail your invitation you may want to send a follow-up via email later on. When you send registration confirmations back to your attendees, do so by both email and regular mail. An email alone may get lost in the fray during day to day business operations, while a piece of paper from the regular mail provides something.
- Follow up after the teleseminar. Follow up with your attendees within 24-48 hours after the seminar. Ask for their feedback, converse with them regarding your products or the points you presented, and do your best to not only help them with their business needs but to also determine what you can do better next time.
Books about Teleseminars
Of course, the most important part of your teleseminar is having a teleconferencing host to make it all possible. At Message Impact we specialize in reviewing communication products that are designed to make getting in touch with your clients easier. With products like Ready Conference you can have up to 125 different lines dial into your teleseminar, toll-free, without the fear of your calls dropping in the middle of your presentation.
We’re dedicated to making sure your business stands out from the rest and only recommend products we’d use ourselves. Visit Message Impact today for more information on how we can help you plan your next successful teleseminar. You won’t be disappointed!
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