Advertising

Advertising at its basic raw form is persuasive communication between a service provider and an audience. Advertisers working through ad agencies with the help of graphic designers and media specialists to develop a themed message promoting a product or service aimed at a targeted audience using the best mass media channel. Advertising makes use … Keep Reading → of print media like magazines and brochures; interactive media like web casts, web video, TV ads and radio ads; direct mail; and outdoor advertising like billboards. New media advertising using Google AdWords or Facebook ads on websites bring targeted marketing messages to vast numbers of potential customers at a low cost via the internet. Learn about advertising in the internet age by reading the Hubs in the category.

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