Direct Mail Advertising
Direct mail advertising is advertising delivered as mail to homes and businesses. Also called direct mail or junk mail, these circulars, catalogs, CDs, and brochures come addressed to preselected individuals or sent in bulk to neighborhoods and cities. Used by non-profits for solicitation of funds, political campaigns and business, direct mail … Keep Reading → accounts for around 30% of all US mail with much of it being discarded as junk mail. Successful direct mail campaigns require a well-written call to action and an easy response mechanism. Learn from these Hubs how to get your direct mail advertising read and not thrown out with the junk mail.
