Google Adwords
AdWords is Google’s popular advertising campaign that provides pay-per-click ads and targeted ads for text, banner and rich-media advertising. AdWords campaigns are priced based on a competitive auction of the desired keywords triggering the ad. The most popular and desired keywords are highly prized and priced accordingly while long-tail … Keep Reading → keywords provide lower competitive bids. These sponsored links appear above the main search results or in the far right column. Google also operates the Google Display Network, also called content network, to allow placement of ads on non-search engine pages. AdSense and DoubleClick ads are displayed on personal and commercial web sites. Learn some strategies for successfully using Google’s advertising programs including AdWords, AdSense and DoubleClick here.
