Word-of-Mouth Advertising
Word of mouth advertising, or WOM, is when information is passed from one person to another often via oral communication, telephone, email or text messaging. The personal nature of word of mouth ads lends credibility to the product recommendation or advertising message. Word-of-mouth marketing has gained favor with blogs, buzz lists, social … Keep Reading → marketers, consumer generated media, consumer reviews, and viral marketing. While issues of transparency and fairness have damped some of this marketing strategy the public still views it favorably. Learn more about word of mouth campaigns here.
