Search Engine Optimization
Search engine optimization, or SEO, is a process of increasing web traffic to a site by increasing the site’s findability and improving its rank on search engines. Search engine optimization makes use of white hat SEO, organic SEO, or black hat SEO. Organic search engine optimization uses strategies such as keywords, back linking, link building … Keep Reading → and relevant content to improve ranking on search engine result pages, or serps. White hat search engine optimization, or ethical SEO, follows the precepts of organic SEO while making the search results most relevant for humans rather than search engines. Black hat search engine optimization strategies target search engines over human readers and include key word stuffing, invisible text, and doorway pages. Web sites employing black hat strategies are often delisted or penalized and frequently called spamdexing sites. Use this Hub to learn more about White Hat search engine optimization and how to identify black hat strategies that might lead to penalties.
