Web Analytics
Web analytics is the objective collection, measurement and analysis of web traffic with the goal of improving web site performance, or web optimization, to enhance marketing opportunities. Web analytics uses a tool set such as Google Analytics, OLAP tools, web logs, WebTrends, Omniture, or Index Tools. Web hosting services usually provide a set of … Keep Reading → analytic tools that can be used to analyze web traffic, search strings or terms, referring web sites, referring users, event tracking, time on site, landing pages, exit pages and more. Learn how to improve traffic to your site by using web analytics from this Hub.
