Market Research

Effective marketing is important for all businesses and there are many ways that business can be improved through marketing. Marketing research is one of the most important... keep reading →

Think of the many types of questions you might include in your online questionnaires. Some may be dichotomous, such as Yes/No and True/False items. Others might be Likert... keep reading →

One of the most common survey methods used in market research is the Likert item. It is a type of question that measures the respondent's level of agreement or disagreement... keep reading →

Receiving a phone call from a stranger asking for 5 minutes of your time is the last thing on your mind when you are busy preparing dinner after a hard day at work. Your mind... keep reading →

  My cup of coffee can come from one of the 5 biggest coffee producers in the world but can also come from 48 other countries that produce coffee. The biggest world producer... keep reading →

The adjective "new" is used deliberately. Market research was not all that important for marketing in earlier times.When industrialization started, manufactured products were... keep reading →

If you are a Professional Marketer and will like to save time in your keyword research efforts, you are in luck as there is a tool that's just been released in the market,... keep reading →

What is market research, why should i do it and how does it fit into my business plan. As a small business knowing your market is vital so you need to do a marketing plan... keep reading →

Printing costs are rising. Postage costs are also climbing. Given this, the comparison between paper-based questionnaires and online market research takes on a new level of... keep reading →

Depending on the type of information you're trying to collect, there are several research methods you can use. For example, if you're conducting market research, you can... keep reading →