Applied Psychology

Applied psychology is the branch of psychology that focuses on the application of the principles of psychology to specific targeted segments. It can be thought of as psychological tools applied in the furtherance of specific performance objectives. An example of applied psychology is occupational psychology. In occupational psychology, the … Keep Reading → training of the psychologist is used to improve the overall performance of the workforce in an organization. This could include functions such as counseling, assessment tests, and supervision of learning and professional development activities. The work is guided by the best practices of psychology, but the objective is to improve the functionality of the organization as a whole. Other examples of applied psychology include forensic psychology, which is psychology applied to the legal environment; and sports psychology which is the use of psychology to improve athletic performance.

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