Viral Marketing on the Internet
Just because it is difficult to figure out what will become popular with the public doesn’t mean that advertisers don’t try. The concept of viral marketing is fairly recent, but companies spend a significant amount of money attempting to get their products and brands into the popular culture. A growing portion of that money is going into … Keep Reading → social media. Major corporations are recognizing the power of sites such as Facebook to reach large numbers of people. Traditional methods still remain an important part of marketing as well. Commercial advertisements have always been a popular way to reach out to the general public, but more than ever creative advertisements are seen as a way to get people “talking” about a company. Apple is one of the best companies at doing this. Their commercials seem to resonate with the general public as well as many bloggers who further spread the word about the company. Viral marketing is an evolving process, but some companies are clearly leading the way.
