The Decline of Advertising for World's Fairs Since 1982 Knoxville Energy Exposition In Tennessee; and Schedule to 2017
2012, the 30 Year Anniversary of the Knoxville Fair
The Summertime 1982 Knoxville World's Fair was somewhat well advertized on television, but poorly organized. Food concessions, especially, were poorly stocked and manned - many of the waitstaff seemed to be untrained and just stood and stared at you instead of taking your order. After two days at the fair, I found good service and good food at the Korean Pavilion, where I also saw attractive advertisements for their upcoming turn at hosting a world's fair.
The Knoxville fair was dedicated to energy and sustainability, but fell flat, because the uproar of advertizing for sustainability in the 1970s, complete with a new holiday in Earth Day, began to wane. The energy and cultural exhibits seemed unfinished and long lines to gain admission were even more frustrating after a disappointing experience in each venue. In one glaring example, the Panama pavilion was unoccupied, although I heard later that Caribbean Islanders took over the space.
As the ExpoMuseum website tells us, the 1982 World's Fair did not even have a mascot. This was a miss of a good advertising opportunity. Six cartoon-like characters supposedly walked around the fair to pose for photographs, but we don't even know their names.The rounded red flame that is the logo of the 1982 exposition has been seen on lapel buttons, sporting eyes and a big smile. This leads me to think that perhaps this "Burnie", as he was called, might have been a mascot.
Speaking of walkabouts, the fair was to host several strolling musical acts to entertain the crowds and I never saw a single one of them. Neither did other visitors to the fair with whom I spoke.
The site of the fair covered over 70 acres, but the best thing about it was a trip across the bridge over the Tennessee to the University of Tennessee in Knoxville. Thirty years later, that school and its grounds are still one of the best attractions in the city. Another good thing about the Knoxville exposition is that is required the old rail yards in Downtown Knoxville to be reconstructed as other venues and this began an ongoing thrust toward urban revitalization and sustainability.
Bankruptcy and Prison
Mr. Jake Butcher had the idea for a World's Fair in Knoxville, and he was both CEO of United American Bank and the Chair of the Knoxville International Energy Exposition. His bank went bankrupt, presumably from financing the fair, and he later went to prison. He was released from servitude on April 30, 1992 and became a car salesman for a time.
Lodging For the Fair
This was the early 1980s, well before the Internet and Price Line with William Shatner as The Negotiator. Lodging for the millions of visitors to the Knoxville events was not well thought-out in the first month of the fair. Hotels and motels in the suburbs and downtown were booked quickly and the hotel on the fairgrounds itself was packed. In addition, the lobby of the fairgrounds hotel was always full of loitering non-guests, making it impossible to walk through it.
On Mackinac Island, that problem was solved very quickly by charging people $20.00 to come in and enjoy a seat in the lobby of the largest resort hotel or on the wraparound porch for the day. A number of small cafes near the porch, as well as major dining rooms, provide refreshments for these visitors, also though they are a bit more expensive than elsewhere on the island. This is an enjoyable way to spend an afternoon with full views of the 5-mile-long Mackinac Bridge, the waterways, flowers, and native wildlife.
Telephoning for rooms near Knoxville was an unpleasant chore, because I found many reservation operators rude, giving me completely inappropriate comments and using profanity. I kept calling and found a nice location about an hour away and my stay was quite pleasant there.
After Knoxville, I never heard or saw another advertisement for a World's Fair. Advertising operated, but not to the extend as formerly done for earlier fairs, such as those in Seattle or even earlier in Montreal. Older friends still talk about those great expositions.
- The University of Tennessee Graduate School of Medicine
The University of Tennessee, Knoxville was founded in 1794 and was designated the state land-grant institution in 1879. The University now has nearly 26,000 students and 400 academic programs.
Moving Forward with World's Fairs From 1982 - 2017
Data from Ohio State University archives.
- 1982 Knoxville. 72 acres; Energy. Held May 1 (May Day) through October 31 (Halloween), 1982 and accumulated 11,000,000 visitors.I attended this fair during the first week of July.
- 1984 New Orleans. 81.4 acres; "The World of Rivers - Fresh Water as a Source of Life." Records show 7.3 million guests. The architecture was said to be especially brilliant in its multi-use design and enjoyed by many visitors.
- 1985 Tsukuba Science City outside Tokyo, Japan. 250 acres of science and technology designed to improve private dwellings in the future. Visitors I have spoken with found this fair very enjoyable and exciting; 20.3 million guests.
- 1986 Vancouver, BC, Canada. 173 acres; "World in Motion - World in Touch"; 22.1 million guests.
- 1988 Brisbane, Australia. "Leisure in the Age of Technology"; 11.1 million visitors.
- 1992 Seville, Spain and Genoa, Italy (simultaneous fairs). "Discovery" and "Ships and the Sea." These fairs celebrated the 500th anniversary of Christopher Columbus having landed in the New World. We know that he was not the first non-native to discover it.
- 1993 Taejon, South Korea. 62 acres; "The Challenge of a New Road of Development"; August 7 - November 7, 1993. 14,000,000 visitors.
- 1998 Lisbon, Spain. 123 acres; "The Oceans, A Heritage for the Future"; 11 million guests.
- 2000 Hanover, Germany. 395 acres. Huge! "Man, Nature, Technology"; 18.1 million visitors.
- 2005 Aichi Perfecture, Japan. 460 acres and 37 acres on two sites; "Nature's Wisdom"; 22 million visitors.
- 2008 Zaragoza, Spain. 62 acres; "Water and Sustainable Development." "Only" 5.1 million guests.
- 2010 Shanghai, China. 1305 acres. "Better City, Better Life." 73,000,000 visitors.
- 2012 Yeosu, South Korea. 62 acres; "The Living Ocean and Coast: Diversity of Resources and Sustainable Activities." This fair was held for three months, from May through July. FORECAST of attendance is 8 million by the last day.
- 2015 Milan, Italy. 272 acres; "Feeding the Planet, Energy for Life."
From 2017, forward; a World's Fair will be held every two years for either 3 months or 6 months.
Additional Data, Photos, and Opinions
Korea World's Fair, Summer 2012
Dress Rehearsal, Opening Ceremony; By cmkhkd on Youtube; CC by 2.0
Yeosu, Korea; North of Juju Island
- Traveling to Another World - Cheju Island, South Korea
Located near Seoul, Jeju-do is an exotic island that can easily combine with travel to the Capital. More well known in the 21st century, but not overrun with tourists, Jeju-do is a honeymooner's paradise in the tropical summers.
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