The World Rhymes All Around Us

Poetry is in a vast array of everyday things in our lives that we aren't even aware of. Rhyming slogans and jingles have been in the airwaves for most of our lives. They remain in our heads like music to our ears. We hear them on television, and over the radio in the mornings when we all wake up, and throughout the day. As Children we woke up for school with rhyming slogans playing on our alarm clocks. As adults we hear them on commercial breaks on our car radios as we commute back and forth to our jobs. You can't escape the catchy phrases as they lure us to buy products, and help us decide, and coax us towards candidates who we are going to vote for. But by far the jingles, and the slogans that rhyme really stick with us best for the longest time.

When the election time rolls around again, and gets near the rhyming slogans and jingles pick up for all of the political hopefuls. The 34th president of the United States, and war hero Dwight D. Eisenhower was helped along into office with sporty campaign buttons reading - "I Like Ike". An extremely short but sweet saying, however it was extremely effective, and certainly helped get him elected into office. A local politician by the name of Lewis Collins won the election that he was running in with the saying - "Vote for Lewis, he won't screw us".

Rhyming slogans and jingles have invaded every single corner of our industries in an attempt to win us over, and get us to buy their products. These catchy slogans and jingles highly influence us on what we are going to spend our hard earned money on. Fast food restaurants have gotten our attention with catchy phrases like - "Hold the pickles, hold the lettuce, special orders won't upset us, all we ask is that you let us serve it your way". Cigarette companies have reeled us in to the addictive habit of smoking with jingles like - "Winston taste good, like a cigarette should". To light up all of those cigarettes the Bic lighter company came up with the rhyming slogan - "Flick your Bic". Automobile companies have put us behind the wheel of their cars with sayings like - "See the USA in your Chevrolet". In the plumbing business one company has the slogan - "Roto-Rooter that's the name, and away go troubles down the drain". Radio Caroline is constantly blasting across the air waves the jingle - "The station of the nation". the Haig whiskey company has their loyal drinkers humming - "Don't be vague - ask for Haig". In the field of medicine just about everybody has heard Alka Selizer's rhyming slogan - "Plop, plop, fizz, fizz, oh what a relief it is". Some smart folks at Golden Flake potato chips came up with the catchy slogan - "For goodness sake, eat Golden Flake". The old Trans World Airways company or TWA use to fill up their passenger seats with jingle - "Up, up and away with TWA".

That was just a dozen examples of the the rhyming slogans, and jingles that have filled our lives day in and day out. Sometimes when you are off guard, you'll find yourself humming one of these popular little tunes either out loud or in your head. Which is just what the advertising agencies want you to do, and is all apart of the big rhyming world around us.

Do you find yourself humming a particular jingle or rhyming slogan all day after hearing it just once?

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Comments 15 comments

Ericdierker profile image

Ericdierker 2 years ago from Spring Valley, CA. U.S.A.

Great hub and I used to get stuck on those little ditty's. But now I shut them out with music that runs through my head all day. I shook my head on the Lewis campaign slogan - but I can see how it worked.


Randall Guinn profile image

Randall Guinn 2 years ago from Pinellas Park, Florida

Remember the kids version of the Winston slogan,

Winston tastes bad

Like the one I just had......


DreamerMeg profile image

DreamerMeg 2 years ago from Northern Ireland

I still get advertising jingles running through my head from over 50 years ago!


peg2 2 years ago

Great hub -- I like the one about Roto -Rooter, that's the name, and away go troubles down the drain. If only all our troubles could be flushed down the drain. But, I sometimes find myself humming these catchy slogans after hearing them.


Betsy Scott Fitzm profile image

Betsy Scott Fitzm 2 years ago from Marietta, Georgia

Memorable Hub. Really gets one thinking!


Denise Cole Aparo profile image

Denise Cole Aparo 2 years ago from Connecticut

Rhymes are a definite marketing tool! Rhyming helps to promote memorization and retention of that product, idea or belief. Images are also used to help stamp a product, idea or belief’s representation into the mind’s eye of the average consumer.

Acronyms are another device used to help a buyer remember the ‘product.’ A few popular acronyms are; 24/7 for 24 Hours a Day, 7 Days a Week, A/C for air conditioning, BLT - Bacon, Lettuce, Tomato, UFO - Unidentified Flying Object or TGIF - Thank God It's Friday!

Slogans are catchphrases that easily remembered by their ability to captivate with verses or the mental ‘sounds’ that are created in the mind; subsequently the ‘consumer’ will often recall the distinct advertised product above all else! Even gibberish can be remembered quiet easily. This is appreciated in many of Dr. Seuss’s rhymes, like the “Cat in the Hat.” Another nonsensical example is of the ever popular poetry piece by Lewis Carroll, “The Jabberwocky.” This poem, written in 1871, was part of Carroll’s novel “Through the Looking-Glass.” This poem is probably one of the most popular pieces of poetry, written in English that is a completely whimsical neologism! By using this concept, Carroll introduced one of his many new words; ‘chortle’ which has come to mean chuckle, giggle, snicker! ...also thought to be his own combination of chuckle and snort!)

Who doesn’t remember the timeless “Oscar Mayer Wiener” song?

I wish I were an Oscar Mayer Weiner.

That is what I truly wish to be.

Cause if I were an Oscar Mayer wiener,

Everyone would be in love,

Oh, everyone would be in love,

Everyone would be in love with me!

From this clever marketing jingle the makers of the product decided to expand to the ‘cousin’ of the All American Hot-Dog; Bologna!

Do you remember the following jingle?

My bologna has a first name, it's O-S-C-A-R

My bologna has a second name, it's M-A-Y-E-R

I love to eat it every day, and if you ask me why I'll say

'Cause Oscar Mayer has a way with B-O-L-O-G-N-A!

On another note, have you ever noticed how all songs on the radio…every station…most every song ends in a rhyme? It was difficult, but I found one poplar older song!

America (by Simon and Garfunckel)

"Let us be lovers,

We'll marry our fortunes together.

I've got some real estate

Here in my bag."

So we bought a pack of cigarettes,

And Mrs. Wagner's pies,

And walked off

To look for America.

"Kathy," I said,

As we boarded a Greyhound in Pittsburgh,

"Michigan seems like a dream to me now,

It took me four days

To hitch-hike from Saginaw.

I've come to look for America."

Laughing on the bus,

Playing games with the faces,

She said the man in the gabardine suit

Was a spy.

I said, "Be careful,

His bow tie is really a camera."

"Toss me a cigarette,

I think there's one in my raincoat."

"We smoked the last one

an hour ago."

So I looked at the scenery,

She read her magazine;

And the moon rose over an open field.

"Kathy, I'm lost", I said,

Thought I knew she was sleeping.

"I'm empty and aching and

I don't know why."

Counting the cars

On the New Jersey Turnpike.

They've all come

To look for America,

All come to look for America,

All come to look for America.

Songwriters: SIMON, PAUL / LAUZI, BRUNO

America lyrics © Universal Music Publishing Group

Sorry to have gotten carried away! You sparked a bit of reminisces in me! LOL! (laugh out loud – another acronym!)


MJ Martin profile image

MJ Martin 2 years ago from Washington State

Great rhymes are all around us in just about everything. Many of us even talk that way. Fun to read and remember.


vkwok profile image

vkwok 2 years ago from Hawaii

I sometimes still hear the goldfish cracker jingle in my head. Nice hub, Holestory!


manatita44 profile image

manatita44 2 years ago from london

This world sure rhymes all around us. It is music, too. Beautiful, ain't it? 'Cool' Hub. Thanks.


minoru10 2 years ago

I remember a commercial as a kid and sometimes the song still comes up in my mind. I think it was called "The exchange"... goes round, round, round, etc...... It might have been an orange juice brand with a smiley face or ball that bounces over the lyrics...If I remember correctly.


Kailua-KonaGirl profile image

Kailua-KonaGirl 2 years ago from New York

Music works so well for marketing that the music from the 60's and 70's have been brought back big time for marketing campaigns targeting baby boomers.


Iris Draak profile image

Iris Draak 2 years ago from Boise, Idaho

This was a fun article to read and it makes me wonder how I could use rhymes to good effect in my writing and titles. Thanks for making me think out of the verbiage box.


VJGSA profile image

VJGSA 2 years ago from Texas

I just helped my 11 year old annotate a poem for his 6th grade English class. I used his class terms to annotate it. I learned that the rhyming vowel sound is called assonance. Consonance is rhyming consonants sounds. And that words that rhyme within the same line really can make a poem flow. The poem that my son annotated had an A,B,C B sequence - every other line had rhyming words within the line. I was able to appreciate the rhymes you listed above applying my son's lessons.


wordswithlove profile image

wordswithlove 2 years ago from Pennsylvania, USA

Of course we do, holestory! I guess rhyming and rhythm are intrinsic to our musical sense and perception. It sticks more in our heads if it rhymes!


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