Tribe Pole Banners
Today, it’s hard to imagine any sporting event — NBA Playoffs, Super Bowl, World Cup or Olympics — that isn’t accompanied by huge colorful banners stretched from poles, around vehicles, or across building façades. Yet it is only the growth and predominance of lower cost digital color printing over the last several decades that has made such splashy sports statements feasible (and so plentiful).
In the sign and graphics trade, such visual elements are known both as ‘out-of-home’ (meaning outdoors and not limited to a particular business’ premises) and ‘large format’ (meaning typically produced on large or super-large flatbed printers). Most of us, though, encounter them as simple pole banners: streamers of multi-colored vinyl or fabric tethered to streetlight or utility poles.
Pictured above is one of the first street pole banner designs we at ZZ Design created for The Tribe: The Cleveland Indians, to mark their first appearance at The World Series in over 40 years (in 1995). This design actually consisted of 26 different designs, for we created 13 different matched pairs of images, one each for every player on the 25-man World Series roster, plus one for the team manager at the time, Mike Hargrove. These paired images always appeared together, straddling a street pole, in consecutive sequences along the Tribe’s parade route through the city of Cleveland. Pole Banners ranged from Jacobs Fields to Public Square and to Playhouse Square, as we spread the Indians brand throughout downtown.
The 1995 World Series banners turned out to be so popular (some were even auctioned off for charity), that for the following Tribe season, we had to try to outdo ourselves. So, as the image above illustrates, we got up close and personal, using very large fashion-style monochrome head shots of each player, identifying them on a first-name basis. Once again, we produced 26 designs in 13 matched pairs — though, this time, the team mascot Slider stood in for manager Hargrove.
Once again, these pole banners not only ringed the ballpark, but also extended outward through other areas of the city’s core.
As the 1997 baseball season approached, we were asked to commemorate both the team’s Division and League Championships. As roster changes were continuing, and a definite player roster could therefore not be established, we instead elected to use only copy, choosing a bold color scheme and strong, legible type style for maximum clarity and readability. The above banner designs were the result.
Pictured above are the pole banners we designed for the ball club once they had clinched the 1995 American League title. Here we attempted to convey the action and dynamism of a game in progress, punctuated by ever-present pennants.
Jacobs Field’s Upper Deck access is unique in baseball — a sweeping semi-circular concourse elevated more than 80 feet above the surrounding city below, with broad vistas across the skyline and the Cuyahoga River Valley to the west and south. The distinctive ‘toothbrush’ light towers of the ballpark rise majestically in file around the cylindrical drum of the upper deck seating. To mark these light towers for the 1997 All-Star Game, we chose to fly our nation’s flag: we created a trompe l’oeil (or ‘fool-the-eye’) graphic that made it appear that flat red-white-and-blue pennants were furling in the steady Cleveland breeze.In the process, we created a festive and patriotic testament to America’s sport and our hometown team.
See the latest banners of the Tribe, ringing Progressive Field (formerly Jacobs Field), and of the Cavaliers, gracing nearby Quicken Loans Arena.
- Jacobs Field, Home of the Cleveland Indians
Jacobs Field, Home of the Cleveland Indians since 1994.
- Richard E. Jacobs and Northeast Ohio
The faces of not only northeast Ohio, but also especially that of the city of Cleveland, were forever altered by real estate developer Richard E. Jacobs (1925-2009).
- The Terrace Club at Jacobs Field (Progressive Field)
One of the finer gems within the much larger jewel of Jacobs Field (now Progressive Field) in Cleveland, Ohio, is the Terrace Club restaurant.
- Cleveland Browns Stadium, Cleveland, Ohio
Cleveland Browns Stadium To Clevelanders, football has always been played within sight of Lake Erie, often with the bitter northwestern winds throwing sleet in one’s face and turning one’s nose, ears and chin to ice. The forerunner to Cleveland...
- Quicken Loans Arena (Gund Arena), Cleveland, Ohio
Quicken Loans Arena, Cleveland This arena, located in the heart of downtown Cleveland in the Historic Gateway Neighborhood, opened in October of 1994 for a sold-out concert by Billy Joel. Designed by the Minneapolis architectural firm of...
- Voinovich Bicentennial Park, Cleveland, Ohio
Voinovich Bicentennial Park, Cleveland, Ohio East Ninth Street, one of the primary north-south business arteries of downtown Cleveland, runs all the way to Lake Erie’s southern shoreline. On its way, the busy street threads through the many...
- Cleveland's Nautica Queen
The Nautica Queen, Cleveland, Ohio Each year from the end of March through December, The Nautica Queen offers a unique view of the all the attractions of Cleveland from the Cuyahoga River and Lake Erie. The Nautica Queen departs from the west bank...
- Hard Rock Cafe, Cleveland, Ohio
Hard Rock Cafe, Cleveland, Ohio Perhaps you’ve never heard the Ian Hunter classic song of that name, but trust me, ‘Cleveland Rocks!’. (Perhaps you remember it instead as the theme song to ‘The Drew Carey Show’?) When the founders of The...
- See Cleveland's Horseshoe Casino
Cleveland's Horseshoe Casino, in the shadow of the Terminal Tower If you are one of the fortunate ones who have acquired an entry ticket or wristband for the Grand Opening of Cleveland’s Horseshoe Casino this coming Monday evening, May 14th, at...
More by this Author
This ornate lifestyle center anchors a retail hub in Cleveland's eastern suburbs.
This community resembles a quaintly traditional English garden village transplanted to the American Great Lakes region.
Make uniform patterns and repetitions readily and surprisingly easily.
No comments yet.