It is. Many people go there for "sex tourism", but if you avoid those beaten paths, and go down to islands, you get absolutely stunning nature and extremely friendly people. And don't even get me started on food
Summer in the region of Le Marche, Italy. Loads of undiscovered hilltop villages and towns, total sunshine with the ocasional thunderstorm every 3 weeks, fantastic food and excellent wine but -- and best of all, the wonderful Italians.
It is relatively inexpensive and will give you some great memories.