NICHE TOURISM - A GROWING BUSINESS AREA IN INDIA

A BUSINESS IDEA


Niche Tourism , i.e. special interest tourism, is a concept growing popular in the Western circuit for last 15 years. It is currently gaining momentum in India too!

Well , India had her share of niche tourists in the field of pilgrimage and religion. ‘Kumbhamela’ (a congregation of devotees on the bank of the Ganges for offering prayer to the Sun and God at the day-break on an auspicious morning ) and an on-foot trip to Mansarovar or Kedarbadri in the Himalyan range are certainly not general tourism though this adjective has not been ever used to define such events . It is, after all, a recent coinage. And…..in India, it has grown beyond religious tourism too !

Niche Tourism is divided into the following broad segments:

  • Photographic tourism.
  • Religious tourism
  • Cultural and heritage tourism.
  • Tradition and culture-based tourism.
  • Adventure tourism.
  • Wild-life tourism.
  • Special interest tourism.


These segments became clearer to me by dint of my exposure to a few persons’ areas of interest I came across in the Internet. I read about Arun who has set-up Bangalorewalks . Next,I made friends with Iftekar Hassan who has started Calcuttawalks. After I started my work on Iconography, I came across Somen Sengupta, Amit Guha and Darpana Athale. Somen , a senior executive of Samsung India, travels to interiors of West Bengal. And writes about history, monuments and relics of the areas he visit . Amit , who is an engineer from IIT and a resident of London, visits terracotta temples of WB when he finds time during visits to India . He has created his own web-site where he posts  photos of temples he visits. Darpana of Pune, a Designer herself, has started Punewalks.

Recently, I have come across another young man, Suddhabrata Deb , who has a set-up in Calcutta which caters to Niche Tourism …. it is a ‘hand-crafted’ programme by experts of ‘Living Roots’.

I have another suggestion to ‘niche’ tourists. Have you ever thought of visiting a vineyard in India  ? My wife and I visited one near Pune during the spring of 2008.It was a very memorable experience.

This business requires Operators with loads of specialized knowledge , apart from the other requirement of tourism trade . The customer's group will likely to be small .It will comprise of people with precise expectations. Satisfaction level for a well conducted tour is high and business prospect improves through words of mouths.

I am personally interested in ‘niche’ tourism …..I am in love with the terracotta temples of Bengal. My friends from hubpages have read my articles on :

  • terracotta temples:(http://hubpages.com/hub/ttob,http://hubpages.com/hub/ttob2,http://hubpages.com/hub/ttob_3),
  • Shantiniketan visit (http://hubpages.com/hub/shantiniketan) and calcuttawalks (http://hubpages.com/hub/Callcuttawalks)'and
  • my latest article :http://hubpages.com/hub/ttob_4.

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Comments 9 comments

tanveerbadyari profile image

tanveerbadyari 3 years ago

good post, tourism in India is growing in many various channels, there are variety of niches which people are interested in.


sunilkunnoth2012 profile image

sunilkunnoth2012 4 years ago from Calicut (Kozhikode, South India)

Hi,

You have done a good work. My appreciation is passed. Keep on writing such article.


shyamchat profile image

shyamchat 4 years ago from Calcutta Author

Handling your own travel program in India will be stressful.So, it depends on yr tenacity !


Chankeylong profile image

Chankeylong 4 years ago from Banana Republic

I'm thinking about visiting India too. Can you suggest me what should be better: to go there with the help of some tourism company or to simply get a ticket and visit India without any tour operators?


senderwollas profile image

senderwollas 4 years ago from Earth :)

Yeap, India is a great destination for tourists. I visited this country last summer and that was unforgettable. It's a mix of both wildlife and ancient traditions.


TnFlash profile image

TnFlash 6 years ago from Tampa, Florida

Great Hub! With the baby-boomers in America getting older, I'm sure some of these destinations will be very attractive.


Anshu 7 years ago

Hi Shyam,

I came here from Hubbers India blog and enjoyed a lot. I have read all three articles linked from there.


shyamchat profile image

shyamchat 7 years ago from Calcutta Author

Thanks for encouragement.

Hope you have enjoyed my photo-features on Rajasthan.


JYOTI KOTHARI profile image

JYOTI KOTHARI 7 years ago from Jaipur

Dear Shyam,

Nice post about Bengal. Expect more hubs from you.

Thanks,

Jyoti Kothari

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