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Erica Harel

Joined 5 months ago from Tel Aviv




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I started designing bags just a few years ago. My venture into the world of fashion sprang from a personal need to find the perfect backpack - one that combined fashion and function in an original way.

My inspiration for the Downtown Backpack was the challenge of combining the chic look of couture bags with the efficiency of trekker backpacks. I needed keys to be at hand when I got up to my third floor walkup, easy access to my transit card, and a water bottle handy - all in a secure, intelligent bag that looked great.

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