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Jarid Brown

Joined 3 years ago




Jarid Brown is the owner of HCM Brown, a digital marketing firm, and the Director of Communications at United Way of Central Illinois. In 2009, Jarid Brown left his private sector employment with a Fortune 500 Company to apply his marketing experience to the nonprofit sector. During the ensuing 3 years, Jarid Brown has established himself as a powerful voice in the nonprofit marketing community. Jarid Brown's work as the Director of Online Interactions for The Hope Institute for Children and Families earned recognition throughout the nonprofit industry with case studies of his work published on multiple nonprofit marketing websites including a cover story in the November 2011 edition of Fundraising Success Magazine. Jarid Brown earned additional industry recognition with featured case studies on Marketing Sherpa and as the featured story of the first chapter of the 3rd Edition of Web Marketing For Dummies in January 2012. As the Director of Online Interactions, Jarid worked with Hope's Director of Direct Response to fashion the organization's digital marketing strategy and establish an digital fundraising platform, fully integrated with the organization's robust direct response program. Jarid established new channels of communications including the organizations email marketing, social media, search engine optimization and search engine marketing programs. During Jarid's 4 years with Hope, social media contacts increased from a 400 followers to more than 20,000 fans, followers and connections. Following multiple website redesigns, traffic increased from a meager 3,000 page views per month to an average of more than 100,000 page views per month. As part of the development of the organization's digital marketing plan, Jarid established a search engine marketing strategy that included the establishment of a Google Grant for nonprofit organizations. During the following years, Jarid established a robust advertising campaign eventually maximizing the grant with $10,000 per month in free online advertising. Working with Hope's Development Department, Jarid established an online fundraising strategy and online event marketing strategy. As part of that strategy, Jarid planned, developed and led social media campaigns resulting $75,000 in funding from the Pepsi Refresh program, a new, $44,000 Sienna Mobility Van from the Toyota 100 Cars for Good program, and $33,000 through the Pepsi Refresh Project as part of Comedy Central's "Night of Too Many Stars". In addition, Jarid planned, designed and developed an online email advocacy platform allowing members of the public to easily email members of the state legislature to advocate on behalf of the organization. Jarid worked with Hope Development to establish, plan and direct the organization's email marketing program including a monthly email newsletter, event solicitations, legislative advocacy solicitations and special fundraising campaigns. In 2011, responding to increased inquiries for his advice, Jarid Brown started HCM Brown, a full service marketing, consulting, and web design firm. Today, Jarid Brown has provided consulting and marketing development services to dozens of nonprofit organizations, private service and retail businesses. Today, Jarid is the Director of Communications for United Way of Central Illinois, applying his experience to further educate the public on the important role United Way plays in local communities. Learn more by connecting with Jarid Brown on LinkedIn and following my personal weblog Jarid's Log.

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