Learning Objectives 1. The importance of culture to an international marketer 2. The origins and elements of culture 3. The impact of cultural borrowing 4. The strategy of planned change and its consequences What is Culture ...
Learning Objectives 1. The Importance of History and Geography in the Understanding of International Markets 2. History and Contemporary Behavior 3. History is Subjective 4. Manifest Destiny and...
Chapter 1 – The Scope and Challenge of International Marketing CHAPTER OBJECTIVE 1. To understand broad picture of the global environment within which business operates today and into the future. 2. To understand...
Chapter 2 The Dynamic Environment of International Trade The teaching objectives of this chapter is to understand 1. The basis for the reestablishment of world trade following World War II 2. The importance of balance-of-payment...