I have worked for 20 years in the digital content business. Early on with big organisations including Dow Jones, BT and IPC. Most recently I have co-founded a company, called SubHub (www.subhub.com) dedicated to helping content creators make money from their knowledge and expertise on the internet.
Content monetisation is going to be one of the fastest growing areas of business on the internet over the next 10 years and those that get in early (and it still is early!) stand to do very, very well.