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Are you making your customers glaze over with over detailed registration process? Read on how progressive profiling can help you get through tget through the customer data without shooing them off.
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The beautiful winters are approaching! But are you ready for the darker nights? Well, I'm not. Check out this article that helps you to brighten up the decor.
Single sign-on commonly abbreviated as SSO is a form of unifying the customer experience by linking different platforms together to share the same credentials and users. For those that may not already know of single sign-on an example could be using...
Single Sign-On carries multiple advantages with it but which is the best mode of implementation? Should you go for SAML based SSO or JWT based SSO? This post will help you decide.
We have used the password for many years starting from our first email account to multiple accounts we use today. But with giants like Google looking at a password-less ecosystems, has its time come?
Mentioned here are some ideas shared by senior executives in an interview provided to Direct Marketing Network, on ‘Skills marketers need to master in 2016.’
Digital transformation is a present day business imperative that no business can take for granted.
There are tens of social networks and people use most of them and all of them differently. Social sharing is a business strategy but which are the networks that matter to you.
Every face of life is being touched and changed by the influx of technology. The same can be expected with customer service. As technologies evolve customer service too evolves to serve the ‘King’, th
January 28 every year is celebrated as Data Privacy Day in the US. The intention is to create awareness among both businesses and users about the pitfalls faced by consumers and businesses alike in te
Facebook is the undisputed king of social networks but is Google too far behind to catch up. Not just socially, but Facebook leads in use of its identities too.
Do customers login on mobile websites? Is it sensible to just have a website and optimize it for mobile viewing and usage? Is it enough to maintain disparate properties in one business?
Social Login is just a method for people to login with their social identities. Or is it? It’s more than just simple login because it opens up doors to new opportunities for businesses.
Marketing professionals are increasingly adopting martech tools. But building a martech stack needs the right strategy which is to think of it as a motor engine.
Single Sign-On is critical to creating a complete Customer Experience? But Web Single Sign-On is not complete in itself. It’s good for web browsers but it’s not great for mobile. So, what’s the plan?
Do you know one size fits all Single Sign-On won't work today? The article explains how!
Great pricing, products and service is only a basic qualification today. What customers want is a great experience and a human touch.
Single Sign-On retained its name over the years even though its functionality has completely changed. Single Sign-On is not just for login automation but is critical to a good customer experience.
Social Login is an imperative considering almost every internet user is on social media. But Social Login must be optimized to derive maximum benefits out of it.
Social Login is gaining popularity among businesses for smoothening the login process. But it does so much more than just a login process.
The article serves as a concise guide to what Single Sign-On is and how it can help businesses build better customer relationships and brand values.
Social sharing can help you propagate your brand in lesser time. But not unless you do everything right. This is a list of some steps you can follow to boost your social sharing.
Enterprise Identity and Access Management (IAM) and consumer facing IAM solutions are based on the same basic functionalities. But there is still a world of difference that sets them apart.