What you think Pooh is a liar? Big old North American bears love honey. You can actually attract them to a kill zone with it. So wrong to hurt a bear, I just love them. My state is the Golden Bear state. Where I grew up they would organize hunt parties if the bears seemed to like being around where children were.
It is so cool that the bear loves honey but the survival reason they like it is the whole hive, bees of all stages have tons of healthy proteins and the wax has some good stuff in it also. So the sweet smell attracts them but the whole hive is the bounty.