ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Not Tested on Animals: 20 Cruelty-Free Companies

Updated on March 3, 2014

Can what you buy really make a difference?

Sure it can. By buying products that do not conduct unnecesary animal testing, you are voting with your dollar and encouraging ethical capitalism.

So the issue of animal testing is quite complex when it comes to pharmaceuticals and scenarios where the issue of testing could potentially improve the quality of human life -- but we're not addressing that here.

Clearly there are some very reputable companies who manufacture and successfully sell a variety of personal and household products, so why would you support a company who does test on animals when other trailblazers have shown there is no need?

John Paul de Joria, co-founder of Paul Mitchell products, demonstrated it best when consultants suggested he test on animals -- he put some Paul Mitchell shampoo right in his own eye!!! To this day this company does not test on animals and they lead by example.

Please take a look at the companies below and consider supporting them -- and read your labels for animal testing notes!


These are all big-name brands you'll probably recognize.

Arbonne -- Swiss company offering direct sales right on their website.

Kiss My Face -- This brand is becoming increasingly more and more popular.

Revlon -- You can find this in any grocery store or pharmacy.

Origins -- Found in most shopping mall department stores such as Macy's or Dillard's. They also have their own stores in outdoor retail areas.

Physicians Formula -- In most pharmacies and stores such as Target and Kmart.

Prescriptives -- Standard for many shopping mall department stores.

Wet 'n' Wild -- Found in nearly every grocery store and pharmacy.

The Grey Area of Animal Testing on Cosmetics - A makeup artist shares his views on cosmetics animal testing.

Unfortunately, many of the ingredients in makeup have been tested on animals, and the requirement for "no testing" only applies to the final product. I appreciate this artist's compassionate perspective and sharing his thoughts on what is not as black and white a subject as we would hope.

Household Cleaners

Feel good about getting squeaky clean.

Method -- What a great line of fragrant products: from stainless steel cleaner to peppermint window wash. Always carried at Target.

Mrs. Meyers Clean Day -- Lemon Verbena is a pesonal favorite, although both the Rose Geranium and Lavender are heavenly. Seriously, cleaning your place with Mrs. Meyers is like aromatherapy.

Seventh Generation -- The dishwashing powder is a personal favorite.

BioKleen -- Not only animal-friendly, but earth-friedly, too! All products are biodegradeable.

Dr. Bronner's -- These concentrated liquid and bar soaps are all natural -- be sure to try the peppermint on a hot day and the tea tree for a natural antibacterial effect.

Grocery Store Generic Brands

These generics are animal-friendly and cost less, too!

Whole Foods Markets -- They carry nearly everything you can think of with their 365 house brand.

Food Lion -- No Food Lions (or Tigers, or Bears) in this area. Someone please tell us what you think of their generic brand of goods!

Safeway -- They have even introduced a house brand of all organic products: "O Organics"

Personal Products

If something has so many chemicals it requires animal testing, do you really want it on your skin?

Avalon Organics -- Big fans of their lemon hand lotion and lavender eye gel.

Aveda -- These products are a little on they pricey side, but so worth it. Their hair care line works fantastically well, and their soothing tea (yes, tea), will have you wondering how the made this amazing soothing blend.

Bath & Body Works -- Favorite bath product indulgences: Warm Vanilla Sugar and Coconut Lime Verbena.

The Body Shop -- A vast selection of hair, makeup, bath, body, and aromatherapy products. Be aware that their parent company, L'Oreal, does test on animals. :(

EO Products -- Lots of personal care products made with yummy essential oils.

Books of Interest: Animal Testing and Animal Rights

New Guestbook

    0 of 8192 characters used
    Post Comment

    • profile image

      Mehdi Zourmand 

      3 years ago

      Sadly the case you made about products on the final product testing is wrong!

      EU Ban was to all products and their ingredients

    • profile image


      3 years ago

      Personal care products and totally awesome from 99¢ cent only stores do not even test so theres no excuse!

    • profile image


      5 years ago

      Avon, Mary Kay and Estee Lauder No Longer Cruelty-Free; Resume Animal Testing

      In February of 2012, PETA discovered that Avon, Mary Kay and Estee Lauder had resumed animal testing. The three companies had each been cruelty-free for over twenty years, but since China requires cosmetics to be tested on animals, all three companies now pay for their products to be tested on animals.

    • profile image


      6 years ago


    • profile image


      6 years ago

      Actually revlon & mac & mary kay & avon among others that were cruelty free aren't any more b/c they are selling their soul to china they are NOW TESTING ON ANIMALS! ! ! SO PLEASE DON'T BUY ANY OF THIESE PRODUCTS. I RETURN MY MAC PRODUCTS AND JUST DIDN'T BUY ANY OF THE OTHERS PRODUCTS. THANK YOU KEEP STANDING UP FOR THOSE WHO CAN'T SPEAK FOR THEMSELVES!!!!!!

    • profile image


      6 years ago

      Great list as well, but unfortunately MAC is not cruelty free.

    • laughingapple profile image


      6 years ago

      Great list. I know that Avalon is a fantastic company and makes great products. I definitely appreciate the work you put into this.

      I recommend everyone read the Singer and Regan books.

    • benzwm021 lm profile image

      benzwm021 lm 

      6 years ago

      Love your lens from someone committed to the cruelty free lifestyle! Thank you for healping to spread the word about this important cause! Check mine out at Let me know what you think!

    • profile image


      6 years ago

      This is a great list! I don't think Mary Kay (and Avon for that matter) are cruelty free any more. Double check, but I believe MK is doing business in China now - where animal testing is mandated.

    • profile image


      7 years ago

      Great post but unfortunately Body Shop is now owned by L'Oreal who test on animals, so they need to be boycotted too!

    • profile image


      7 years ago

      @LucyLiang: Lucy: PETA euthanizes cats for no other reason than they may get hit by a car or may contract a disease. They make the assumption that all cats that live outside are miserable and better off dead. These are not sick animals; these are healthy cats. Just because a cat is unadoptable does not mean it deserves to die; spay/neuter it and return it to its environment. A PETA representative confirmed via email the aforementioned reasons for euthanizing cats. I was shocked because it seems to go against their entire philosophy. Why don't we just go and kill all the homeless people because something bad MAY happen to them? Don't get me wrong, PETA does good work in other areas, but because of this, I will never give them one dime of my money. They seem to bend their views to suit their purpose.

    • profile image


      9 years ago

      Thanks for putting together this list: Another mainstream hair company: Enjoy hair products are "tested on hairdressers not animals" as their packaging states.

    • GetFactsnotHype profile image


      7 years ago

      I like this lens. Also there is a writer here on Squidoo that did a piece on organic pet bedding, which you might also want to check out. I added your page here to the discovery toolbar for related lenses. I have 4 lenses on green and environmental issues, so it was easy to slip you in the slot.

    • greenerme profile image


      7 years ago

      Thanks for providing this list!

    • profile image


      8 years ago

      Very interesting lists--surprising and question stirring.

    • profile image


      8 years ago

      @jostarr: PETA euthanizes animals because the animals that are sent to them are: a) unadoptable b) hurt c) or too hurt to be found a good home and have a happy life. so they euthanize them.

    • profile image


      8 years ago

      If you care about the environment as well as animals, be aware that many of the products listed above are not eco-friendly. Do your research and look at :) Before shopping, I always verify both. Incidentally, I have a hard time as to whether or not to trust the PETA list because they have been known to kill thousands of pets that people surrendered to them, believing that PETA would find a good home for them. Again, do your research!

    • profile image


      10 years ago

      Thanks I love our freedom in America to express ourselves.

      I invite all lensmasters with Activist lenses to join

      my Activists Sound Off group

    • profile image


      10 years ago

      Body Shop does not test on animals but their parent company L'Oreal does. FYI.....

    • JJNW profile image


      10 years ago from USA

      Keep up the good work! I am trying to help animals with my Humane Society Fundraiser Lens. Please come visit!

    • UbiqWit profile imageAUTHOR


      11 years ago

      If you have any product reviews that you'd like to share (which pertain to the companies listed, above, you can do that here!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)