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10 Ways To Develop A Successful Business Card Design

Updated on January 2, 2013

Business cards are the best means for professionals and business owners to introduce themselves. These are particularly meant to help people remember you even when you are not around. In all honesty, these allow you to offer information about yourself, your business and the products and services that you offer. For this reason, you can rest assured that these are excellent means of marketing your business and services. The recipients of your business card might not need your services right away, but they are bound to come to you whenever they require your help and for this reason, you have to make sure that you come up with a successful business card design.

Given below are a few tips that you must follow while working on your business cards to make sure that they are unique, professional and appealing:

What is the goal of the business card?

You need to know the goals behind the card that is being designed. Is it merely meant to introduce yourself and your business or is it meant to make you stand out amongst your competitors as well? Cards that are designed bearing this bit of information in mind are created far more easily and you would have a clear idea as to what needs to be placed on it. It would also help you decide on its appearance.

Make sure that it contains all your important information

Out of excitement, people at times forget adding bits of important information in the business cards that they come up with. You need to make sure that your card consists of all your contact details, such as your name, email address, telephone number, business website etc.

Give a clear definition of your business

Just placing the name of your business is not going to be enough. You need to clearly define what it is that you do and what sort of products and services do you deliver.

Give a clear definition of your business
Just placing the name of your business is not going to be enough. You need to clearly define what it is that you do and what sort of products and services do you deliver.

Add a catchy tagline

Adding a catchy tagline to your business card design is one of the best means of making sure that your card will be remembered. A short appealing and catchy phrase is going to make people think of your services when they are needed.

Make it outstanding

You need to add an element to your card that makes it outstanding. Put in something that would force people into remembering you. Give it a unique twist that people would never forget.

Use an image

To be honest, handing people a card that just has your business information on it equals handing them a piece of paper that they are going to get rid off at first chance. The best thing is to use images that reflect your business. If you are into something related to the IT industry, use computers or the like, but make sure that you put in something that is worth being remembered. Adding your company logo design to the business card gives a boost to business marketing and enhances branding.

Consider other cards

Before finalizing on the design, make sure that you take a good look at other business cards of different business owners. Doing so might give you a few ideas on what else can be added to give yours a memorable twist.

Consider its size

Make sure that the card is not too big. It needs to be aptly sized and ought to fit into the recipients’ wallet or card holder.

Use both sides

An effective tip is to use both sides of your business card. The best thing to do is print your products and services in a concise manner on the back side.


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    • Denise Handlon profile image

      Denise Handlon 5 years ago from North Carolina

      Very useful and perfect timing. I was just viewing the website of Vistaprint tonight and ordering some business cards for my writing is one of my goals for this year. Thanks for sharing.

    • BlossomSB profile image

      Bronwen Scott-Branagan 5 years ago from Victoria, Australia

      helpful advice. Thank you for all the ideas.

    • KoffeeKlatch Gals profile image

      Susan Haze 5 years ago from Sunny Florida

      Great advice. Up, useful, and interesting.

    • phoenix2327 profile image

      Zulma Burgos-Dudgeon 5 years ago from United Kingdom

      Very useful, indeed. Thanks for posting this.