ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

3 Things I've Learned About Selling Art Offline

Updated on July 20, 2016
Source

#1 Giving Away Art Can Help You

Trying to sell art becomes a lot easier when you decide that you will give before you receive anything. Remember, if you are selling to strangers, they want to know they can trust your business first.

Here is a list of things that giving away art has done for me:

  1. I'm able to build trust quickly
  2. People know that I'm not just trying to sell them
  3. I'm able to practice painting different art requests

Looking at reason number one again, if you are new to selling art to people at an art show, or festival it helps to build trust quickly. Once people are comfortable with you, it is not such a hard thing for them to be interested in purchasing something from your art gallery.

Think about reason number two, how many times per day is someone trying to sell to you? Chances are, you have seen around 360 ads per day according to new research. source

Knowing this statistic, you can separate yourself from the crowd by giving away some of your works of art.

Finally, we have reason number three, and that is, being able to practice your skill.

As an artist, I tell myself, I gotta work on practicing hands today, or I have to work on practicing drawing faces today, or I have to work on painting things in my neighborhood.

So in order to avoid all of this, what I like to do is paint or draw at the place I'm selling artwork at. It's kind of like having a recipe, and cooking at your place of business. Have you ever visited the well known fast food place called in and out burger?

The reason why in and out is more than just a burger, is because you are buying an experience. That experience is seeing your burger, fries, and shakes being made as you drive through the drive thru.

So when you make art at the place you sell art at, you create the experience, that people will talk about. So, not only do you create an experience for potential customers but you also get to practice your art skills and become a better, faster artist.


Source

#2 Be Prepared Ahead Of Time

The last thing that you want is to be scrambling at the last moment. Making a list of things that need to be done, working with your team to figure out how to do a better job next time around.

These small things can add up to big things when the time comes to sell your art. By being prepared ahead of time you accomplish the following:

  1. You don't seem frantic or emotionally drained
  2. You save time looking for things during art shows
  3. You improve your business process

Taking a look at number one, when I made my first art show appearance I was running around all over the place. I was tired, hot and sweaty, and by the time everything was over I wanted to fall out on the couch and go to sleep.

Looking back at it, I wish I got more sleep before the day of the art show, and now that I have gone through this process, I know how to prepare better for the next show.

Taking a look at point number two, I can't count how many times that I was looking for things and asking for things. By knowing what you want near you, or in a tray, you will have quick access to it, which is why being prepared helps big time.

Finally, you improve your business process by being prepared way ahead of time. Because someone asked me for a payment option I didn't have I was able find a card processor that will help me improve my payment options.

This brings me to my third and final point, which is having multiple payment options and prices for your artwork.


My latest time lapsed painting

Give Multiple Prices & Payment Options

Have you ever been looking at for clothing or shopped online and wish the owner had more payment options or a slightly lower priced item? This is key for the demographic( person type).

Things to remember about having multiple prices:

  • Some customers may not have brought enough money

When you create multiple prices this problem is solved quickly. So think about pricing your original artwork for the highest price, and having multiple sized prints of your artwork for a lower price.

This pricing format will allow you to have more flexibility and not miss out on a sale you could have made by understanding your audience.

The important thing to remember about multiple payment options:

  • Some customers don't use cash at all

Whether it's security reasons or just not loosing any money by accident, some customers like using their credit or debit card, so give this option to people who would like to use this.

One good option to look at is using a square card reader, there is a free basic option, but an upgraded version might be a good choice too.

Hopefully, you have found this information useful, and if so, checkout my blog for some more tips, information, and artwork at www.BclarkArt.com






Source

Poll

Was this hub useful to you?

See results

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)