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4 Common Web Design Mistakes to Avoid
Every company in today's digital era takes pride in having a comprehensive website and often use it as an integral part of online marketing and branding.
Potential customers scour websites looking for content. However appearance and usability also feature high on the list of things they look for when they visit a website thereby making these factors critical for not just the company's success but also for ascertaining how the company is viewed by the users. Getting your web design wrong can have long standing negative impact on the firm.
Here are four common web design mistakes to avoid helping create a great user experience for the consumer and also ensuring the growth of the firm's bottom line.
1. Poor Navigation
When businesses don’t ensure that navigation through their websites is effortless and intuitive, they are setting up the premise for a frustrating experience for any potential user. Often a user who is unable to find the information he came looking for will quickly move onto another website, leaving with the impression that the business is disorganized.
Some of the ways of ensuring effective navigation are as follows:
- Usage of visually appealing and easy to use and understand icons to aid navigation.
- Links can for better accessibility be clubbed together into groups with the most important links being available on the top.Other auxiliary information like account setting and legal information can be relegated to other locations on the website.
- Information about how to move from one section of the website to another should be available to the user easily.
2. Content, Content, Content
The proper structuring of content is integral to ensuring that people visit your website over and over again. Unfortunately, an overwhelming number of businesses in their quest to provide the user with all the information tend to overlook how the information is presented.
Most people instead of reading scan through the information quickly to get an idea of the sections that are of interest to them. Hence it is important that the website contains a visual and logical content hierarchy to create a more enjoyable user experience.
Some tips that can help in ensuring the best presentation of content:
- Include white spaces that enable better focus on meaningful content within each section.
- Lengthy pieces of information can be further subdivided into smaller blocks of text, utilizing headings, sub-headings, bullets and paragraphs.
- Spelling and grammar are very important as they reflect on the company’s brand also important.
3. No Clear Calls to Action
A clear call to action button leads to better conversion rates be it buying a product, using the contact us form or subscribing to your newsletter. A website with proper call to action leads to 5 times more conversion rate than otherwise.
Driving traffic to one’s own website is important, but that traffic is useless if your primary call to action is a plain "click here" link buried in a sea of text and does not shout out to the consumer.
It is important that the following specifications are adhered to when creating an optimal call to action:
- The design of a call to action button should take into account the following elements-size, shape, position and colour as each of them is very vital when it comes to determining the effectiveness of the call to action button. Some templates available for highly effective call to action buttons. These templates include clean designs with attractive visual detailing.
- Overdoing it with multiple, competing calls to action on every page can also cause the user to get frustrated. Hence it is important to decide on the primary target and then define a clear objective per page.
A busy cluttered webpage gives the impression of being unprofessional and results in a distracting and less than perfect viewing experience for the user.Additionally when a website is difficult to navigate,It causes lesser traffic as visitors avoid it and subsequently a poorer page rank.
The same is also true for images, too many can be a huge distraction and hence should be used only at locations where they better illustrate a point or help the user navigate through the website.
For an improved viewing experience:
- Only the items that serve a specific purpose should remain on the webpage.
- A clear demarcation of the content should be done on the web page with advertisements, promotions and core content each housed at separate locations on the web page to help visitors find the information they are looking for.
Even the simplest content can get lost in a mess of words and graphics, so de-cluttering is essential.
Designing a website isn’t rocket science, but it isn’t a piece of cake either. Whether a novice at site design or a veteran with years of experience under his belt,Avoiding the common mistakes mentioned above is imperative to build a successful site.