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4 Easy Steps towards a Responsive Website

Updated on August 21, 2016

Working towards a great responsive website

You might wonder why it only takes 4 easy steps for a responsive website? Of course it isn’t as easy as that. But there are four distinct areas you need to be aware of and which you need to spend time and effort on. For two of those steps you should bring in an expert. If you check off these four you will be a fair way towards having a website that serves you well.

Responsive webdesign sample: Open Umbrella

SEO specialists Open Umbrella have a responsive website
SEO specialists Open Umbrella have a responsive website | Source

Step 1: Copy or what the website is all about


It seems to be quite strange that so many people tend to think that content, also called copy, is just going to appear out of nowhere. It isn’t. And it will require some effort to put it together. It shouldn’t be the job of the web designer either who generally does not have the relevant copy writing skills

You as the website owner is generally the only one who knows what a website needs to talk about. You know your customers and you know how to sell them your service or product. Perhaps you might lack the skill to put your ideas into compelling words. Then find a good copy writer to do this for you.

Step 2: Photographs

As for images. Remember that photos work better than a thousand words. If necessary get a professional to take good pics of your products or related topic for you. Or maybe try illustrations, prepare a video - or have one done by a professional.

Your website is your online shop. Even if you are not actually selling a product on an eCommerce enabled site your are still on the internet for commercial reasons. Your website is selling your service or goodies and the main reason to have a website is to encourage people to make contact with you to discuss business with you.

Great use of images

Great use of images for this tree services' responsive website.
Great use of images for this tree services' responsive website. | Source

Step 3: The visual part


There are two elements to your website, besides the copy and images. The one is what you can see and the other is the code that makes it all work. For the visual part you should find yourself a designer to help create a look for your website that is great and that you are proud to show off.

It’s easy for a well designed website to stand out because so many websites have been designed by amateur designers. Bad choice of colours, fonts and images can really spoil the look of a website. Even if the content is good a bad design can put visitors off.

And no, it’s not good enough to get your cousin’s girlfriend to do your website just because she is ‘creative’. We are all creative. But that doesn’t mean we can design a web site. This requires special skills and experience. Trying to save money on a home grown job is not going to do you any favours in the long run.

Most people understand that they need to bring in an expert when their plumbing goes wrong, their car stops working or the dishwasher springs a leak. Yet many of them tend to think that a website is something anybody can put up. It isn’t really. Don’t fall into this trap.

A website is not only about looking good. It is also about how usable it is. Is it easy to click through, find content, are your visitors encouraged to make contact, can they sign up to email newsletters and more. It’s totally pointless to have a website where your visitors can’t find how to make contact with you. Happens more often than you think.

A website for a professional

Lawyers Jackson Johnson's responsive website
Lawyers Jackson Johnson's responsive website | Source

Step 4: The invisible part


Most of us have no idea how a website works. And we don’t need to either. It’s a little like never looking under the hood of your car. Not many of us understand how the engine works that makes our car move. But without the engine the car wouldn’t be able to get out of the garage.

In the same way a website has a hidden engine that makes it work. When you click on a link there is a hidden bit of code that tells the website what needs to happen. The more sophisticated the interactivity on a website the more complex the code has to be.

It is here that your website is made responsive. With so many gadgets being used to view the internet your website needs to be responsive. That means that no matter what the size of the screen whether smartphone, tablet or computer, your website has to work well and be easily viewable.

This means that the coding part of the website is as important as the content, the visual elements and the user experience. As the number of electronic tools increases the more your website has to be built to responsive web design principles.

Responsive website

Great example of a responsive website by Yeah Can.
Great example of a responsive website by Yeah Can. | Source

Get a good designer for your responsive website

Focus on compelling content, creative use of colours and images, easy navigation for the user and a fully responsive website that works on all screen sizes. Ensuring that all these boxes are ticked off means that you need expert help. Find a web designer who can build you a responsive website. The days of DIY websites are over.

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