ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 UX and Design Predictions for 2017

Updated on December 15, 2016

Tiny Micro-Interactions and Animations

Micro-interactions and animations have been a major trend since 2015, but they seem to be here to stay for awhile. These tiny, barely noticeable interactions are what makes the difference between a “just a good app” and an app that you love.

These interactions make the user experience fun and exciting, and make an application feel more alive. Also, as time goes on, prototyping tools are becoming more sophisticated, allowing for these small animations and interactions in their initial prototypes and wireframes.

In 2017, designers will continue using subtle, but effective interactions in their design to engage their potential users.


Use of Colors and Gradients

In 2013, ‘flat design’ was trending in the design world, and it sure was popular. While flat design still hold a lot of value in the UX and design industry, designers are starting to steer away from it, and focus on what makes a brand who they are; personality, and culture.

Experimenting with non-muted colors can really bring out life and personality in a brand, and so can using gradient colors. This really showed when Instagram rebranded their logo this year. Their new logo uses bright, vivid and exciting gradient colorways.

Whether you like the use of gradients and bright colors or not, expect to see a lot more of this in 2017.


Haptic Technology and Feedback

To start with, what does “Haptic” mean? Generally, the word Haptic refers to the sense of touch in a user interface. On the iPhone (if the correct settings are turned on) when you are typing, a slight vibration occurs when you click on the keyboard. This is what Haptic Feedback is.

When the iPhone 7 launched, new haptic feedback was introduced. When a user tries to unlock their phone via their fingerprint, if it is not their fingerprint, the device gives you haptic feedback, a slight vibration on the back of the phone. This only occurs on the iPhone 7.

As new interfaces, and new technology launches in the upcoming year, we will be seeing more and more of this. Haptic feedback increases the chance of your customer having an overall better user experience on your app or website.

Customized Icons and Illustrations

Sleek-looking illustrations can look really great on a website’s design. The below illustrations are from Dropbox’s marketing website, and really speak to their brand and products. While some brands can use illustrations to show a sophisticated and modern look, some others can use them to show their playful and lively side.

Having customized icons and illustrations offers your users a sense of trust and personality. Crafting unique icons and illustrations is what will set your brand apart. With traditional photography and standard icons, your brand’s character really does not show.

Kick off the new year with newly crafted illustrations and iconography to set your brand apart from the rest.


The Death of the Hamburger Menu

The hamburger menu has been a very controversial subject in the design industry for some time now.

We are predicting that in 2017, no new technologies will be built with the hamburger menu. Also, web and mobile apps that do use the hamburger menu, will probably change to a new navigation.

Earlier this year, two major players in the mobile app space, Spotify and Facebook both got rid of their hamburger menu in the mobile application.

Spotify switched from having a hamburger menu in the top left corner of the app, to having their navigation on a bar across the bottom of the app. The menu items ‘home’, ‘browse’, ‘search’, ‘radio’, and ‘your library,’ are now visible at all times. The same goes for Facebook’s new app design.

Why are companies switching this navigation style? The hamburger menu was very clean on a user interface, and was such a simple concept for navigation.

However, many companies found that it was harder for the user to discover new and additional app functions, and that the hamburger menu caused a decrease in user engagement. Justinmind reported that Spotify saw a 30% increase in clicks on navigation items after they dropped their hamburger icon. Facebook also reported that their engagement metrics rose up after dropping the hamburger navigation.

Although the hamburger menu has been a popular choice for navigation, many people may not know what the little hamburger icon is, making them not fully engage with the app. This burger navi gives the user absolutely no idea what kind of functions are hiding behind it.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)