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Five Places to Promote Your Zazzle, CafePress and Society6 Stores

Updated on February 19, 2014
It doesn't matter how attractive the artwork or product, if it is not seen it will not sell
It doesn't matter how attractive the artwork or product, if it is not seen it will not sell | Source

The importance of promoting your stores

Anyone who sells their artwork and crafts through online stores such as Zazzle, CafePress or Society6 will understand the importance of promoting those stores in order to drive traffic and gain some exposure.

Even the most talented artists and designers will make very few sales if the buying public are unaware of what they have to offer. As such, many artists and designers will use social networking sites such as Facebook, Twitter and Goggle+. And using Pinterest, claim some, is one of the most powerful and effective ways to drive a significant amount of traffic to your stores.

Although I use Pinterest, Twitter and Google+ for promotional purposes, I have to say that, personally, I have not had a great deal of success with these sites. I find that whatever I post on Pinterest soon gets lost amongst the recipes, stiletto heels and images of cute puppies. Twitter, on the other hand, does send some traffic to my stores and although I do not have any concrete evidence to support my claim, does not result in conversions.

In light of my lack of success when it comes to promoting my stores through the usual channels, I began to research some of the lesser known sites, particularly those similar to Pinterest, to see what they have to offer.

At the time of writing I cannot offer any stats when it comes to the amount of traffic sent to each store from these new sites, as I have only opened accounts, uploaded images and posted links. Overtime, however, I plan to update this hub with more detailed information.

We Heart It could potentially bring a decent amount of traffic.
We Heart It could potentially bring a decent amount of traffic. | Source

Promoting your arts and crafts

Do you promote your arts and crafts online?

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We Heart It

I was pleasantly surprised when I stumbled across We Heart it.com, not just because the site boasts an impressive Page rank of 6, but because of the aesthetic layout and ease of use.

We Heart It.com is, essentially, a huge gallery used by artists, photographers and designers throughout the world.

After signing up (you can use Facebook, Twitter or Goggle +app to sign up), you simply complete your profile page and, more to the point, drop a link to your store or website. You are also prompted to install the "Heart it" add-on, so that you can easily "heart" (pin) images from around the web.

Initially, you are asked to "heart" 4 items to get started. That is, 4 items which interest you. They can range from photography to architecture; the arts to humor.

From there you can create boards, adding the images of others or images of your products and designs. The only 'downside' is that you cannot add links to each individual product or design. Having said that, the link to your site or store is at the top of your page, thus, anyone interested in your products can simply follow the link.

And last but not least, you have a nice PR6 link back to your site, which will hopefully improve your store's rank with Goggle who may, consequently, send more traffic to your stores.

Source

Craftori.com

Advertised as a site where you can promote your arts, crafts and vintage items for free, Craftori.com has a page rank of 4 and offers paid listings in addition to free listings.

Signing up is straightforward and once you have completed your profile you are asked to click on the confirmation email.

In contrast to WeHeartIt, Craftori allows you to post links to each piece of artwork but does stipulate that you must delete those items when sold. Clearly, this condition does not apply if you are promoting products from your Zazzle, Cafepress or Society6 store.

Unfortunately the free listings are not featured on the front page, and I did find the site slow to load. Having said that, a back link from a PR4 site is not to be sneered at!

ArtWanted.com is a great place to showcase your designs, and receive some feedback
ArtWanted.com is a great place to showcase your designs, and receive some feedback | Source

ArtWanted.com

I particularly like ArtWanted.com, a huge gallery where you can showcase your art and sell paintings. Although I found a few Zazzlers taking advantage of the PR 5 back link, I noticed that they were leaving links to their blog/website as opposed to pages on their stores.

The community there seem very friendly and more than willing to give feedback and encouragement. For those artists who produce their own canvass/products, there is the option to sell through the site and there are no commission charges if the buyer purchases through PayPal.

Source

Piccsy.com

Another huge online gallery, Piccsy.com has a page rank of five. Signing up is straightforward and can be done through Facebook, Twitter or with your email.

Initially you are promoted to choose categories which interest you, such as graphic design, photography or the arts.

You can upload multiple images but need to link back to your blog/website, not your store or individual products.

Indulgy.com

I really like Indulgy.com, another gallery similar to Pinterest with a page rank of 5. Sign-up is again straightforward and once you have verified your email address you are prompted to download the Indulgy plugin for Chrome/Firefox etc.

Usually I am reluctant to download add-ons because I normally end up with some dodgy toolbar, but not on this occasion. The add-on simply allows you to right click on any image and easily collect (or pin if you prefer) to Indulgy.

You're then prompted to add a description and Indulgy adds the image to similar categories, in addition to the main page. I noticed quite a few Zazzlers on there so clearly the site is gaining some popularity with the Zazzle community.

I have selected these five sites on which you can promote your Zazzle, Cafepress and Society6 stores because I believe each one looks promising and has some potential. My experiment does not finish here, however, and over the coming weeks I intend to add more sites that I feel may be beneficial.

Comments

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  • Nadine May profile image

    Nadine May 2 years ago from Cape Town, Western Cape, South Africa

    Thank you Thank you Thank you! Gosh I never knew there were so many ways to promote our work. I have signed up for all off them! I have shared your hub as well.

  • profile image

    aPersonalidea 2 years ago

    Thanks aviannovice! If you found your Society6's design being hidden, check out my Youtube video which is tailor-made for Society6's artists who think their design is being hidden! http://bit.ly/1yMEjmg

    Also, it's offering you a chance to free promote your Society6's design on our web! www.apersonalidea.com Cheers!

  • HollieT profile image
    Author

    HollieT 3 years ago from Manchester, United Kingdom

    Thanks aviannovice, the lovely images from your hubs would probably help bring some traffic to your hubs if posted them on weheartit.com

  • aviannovice profile image

    Deb Hirt 3 years ago from Stillwater, OK

    here are more on-line stores than I ever dreamed of. Hope it works for everyone.

  • HollieT profile image
    Author

    HollieT 3 years ago from Manchester, United Kingdom

    Thank you, Eric. You can also pin (or heart, collect etc) hubs to some of those sites, if they have a nice image that is.

  • Ericdierker profile image

    Eric Dierker 3 years ago from Spring Valley, CA. U.S.A.

    You did that just right. No I am not in the least bit interested but I think I learned much about our online promotions. I surely do wish you success.