Business Card Design with Photoshop
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Photoshop Business Card
Step by step guide to making a Photoshop business card
Using Photoshop to create a business card should not be beyond the capabilities of the average computer user. You should try to do this task on your own because it will ensure that you are not in a position whereby the card is being used but it is not up to your tastes or standards. If you are doing the job on behalf of a major company then it is absolutely imperative that you use the best templates. The company might have its own branded products that you can use for this purpose. You should ensure that you are in a position to create the image that gives the best outlook on your organization.
Step 1: Picking a template
Visit one of the pre-set pages that will give you the template for the business card. This can be found at http://www.greatfxbusinesscards.com/photoshop.htm . You can then download the template that is already formatted. If you have the technical skills then you can do one of your own. There are some people that do not like these templates because they do not give them the flexibility that they need in the design model. That is an understandable point but we also have to account for the different skills levels of the people that are trying to create the business cards. The templates serve a very useful purpose indeed.
Step 2: The Photoshop process
Open the Photoshop program and start the process of creating the card. There are templates that are in place to assist you. Unless you have the technical expertise to work on your own, you should take the time to use some of these templates. There is the cut line and the safety line to choose from. You will need to ensure that all the design is fitting within the safety line or else the image might be cropped by the printer.
Step 3: Color coding
The image that you are using ought to be set to the CMYK color coding. You go to the image code and select the appropriate tabs. You will see that this is an important step if you are going to have a professional logo on your business card.
Create a new layer with the appropriate background. Here you can have discretion in the colors that you choose. However there has to be a good contrast between the background and the actual text. Black and white works very well for this purpose but you can look at other subtle combinations. The paint bucket tool will help you to ensure that the background is in place. You can activate this Photoshop feature by clicking on the image.
Step 4: Watermark effects
The next layer is a watermark or the actual logo. This is a branded product that you will be using for your company. Some people decide to go for the family crest as an indication of the process that they are going through. The best way is to ensure that the image is a transparent gif image. That way you can implement the business card without having an overlap. The text has to be visible to the casual user. You can use the move tool to shape the card but you should ensure that the opacity is no more than nine percent.
You will need to toggle until you get the color combination that does not hide the text that you are trying to promote. This might take some adjusting so you should be prepared to move back and forth as you select the best combination. This is a business card that is going to be distributed to your partners. It is therefore imperative that you take every care to ensure that the colors are just right. If you do not then the card will look unprofessional.
Step 5: Text boxes
You must create the individual text boxes where you will put some useful information about the person or the company. For example you might include the contact detail. With the separate boxes you are able to easily resize the object. If you put it all in one box then you lose some control. The font has to be very clear so that it can project the image that you want to put to the public. At the same time it must not be too large such that the logo looks awkward.
There are tricks that you can use to make the information stand out on the business card. For example the opaque boxes that are combined with the thin pixel lines can be very effective. You could also use accents to achieve the same effect. The layering effect is what leads to that desired opaque effect. The text layer has to be on top. The opacity level of forty four percent is just about right for purposes of creating a transparent feel to the whole thing.
Photoshop Text boxes
Step 6: Flattening and printing
You will need to flatten the PSD file. This can be achieved by right clicking on the layers and then selecting the flatten image option. You have to use the save as option so that you do not destroy the original. This gives you the option of going back to the original so that you can review the different shapes and angles that you have used.
You can then send off the image to the printer. They might give you a few samples to check whether you are happy with the product. If there is a mistake then you can go back to the original Photoshop file and then adjust it accordingly. You should not delete the file just because you have sent a copy to the printer. On the other hand you also have to ensure that the printed copy reflects that specification on the PSD file.
Photoshop Flattening and Printing
A Final Word on Photoshop Business Cards
There are many people that design business cards for different purposes. If you are one of them then we would be very happy to hear about your experiences. You can send us some samples of the work that you have been doing so that we can undertake a comparative study.