Emotional Car Design and Good Talents
when we listen to talk about car design often we hear words like "cool, love it, hate it, beautiful car, sexy, muscle car, strong character, sad, happy, elegant, show off...." at etc.
What are we really talking about? It is clear to me that to describe the Design of a car is very subjective. However, it is something that has to go through our emotional inner part. Yes, we are talking about emotions!
If we read about client first choice to buy a car ( statistics ) we find that, very often, #1 choice is Design. Exterior Design first and Interior Design as the second choice. It is only in a second moment that real dimensions, function, engine performance, consumption etc. etc. come to the picture.
Good Design sells and for a small city car, as well as a sporty coupé, Design is equally ( almost ) emotional. Car design has to do with our emotions. Designers have strong taste and talent to provoke these emotions.
However; what do we mean about good taste and talented designers? It is clear that to make a good hot sketch or model does not mean we have an emotional good design yet. We understand that we have something really great when our heartbeat goes faster when the sight is breathtaking when we get a "coup de Coeur" as french people say.
The "coup de Coeur" design is something for which we fall in love without thinking, we just love it. We love that model's proportions, we love its side body sections and their reflections, we love the details, we love to touch that model surfaces, we imagine ourselves inside driving that car, we dream about it. We just feel too many positive emotions.
In this particular case, we do have a good example of tasty talented car design expression.
What does it take, to a designer, to produce such high work? Talent!
To be humble is an important value, to listen is important, to work hard is important. However; the most important factor is to have the talent, something that is inside of us since we were born. This talent is responsible for provoking in us a particular type of intuition, to make sure that our talent will perform well we have to feed it every day. It comes with the daily professional attitude of a designer, working hard with responsibility, sketching, searching, being curious and constantly training, never get tired to improve things, pay attention to details, too.
The proportions of a car model proposal are the most important element to have, no proportions no project. Once we have our model well set on wheels we need a strong and new design theme, something innovative and well balanced, at the end we need good details. The overall design has to be in harmony, it has to show immediately its message ( simple design, classic design, contemporary design, post-modern, advanced research ). The design has to be cohesive and give value to the company's brand image.
To generate an emotional design is not an easy task, it requires strong talent, courage, high professionality and good taste. We ( designers ) dream to produce at least one during our professional career life. We can all hope to do it or re-do it as long as we keep on working hard, being humble following our heart.
© 2010 Luciano Bove