- Arts and Design
The meaning behind some company logos.
These days we are exposed to ads wherever we are and no matter where we are. Each year, we are exposed to ten thousand ads in average. They try to sell us their product by using beautiful art, videos, images or slogans that are catchy. Many of those companies are well established in their industry fields and they are recognizable by their respective logos. The most prolific companies have highly popular logos that can be recognized by almost everybody. For example, there is a vast majority of people who can easily recognize the Apple logo or the Coca-Cola or many car companies. For those of you who have seen the movie ''Finding Forrester'', with Sean Connery, there is that scene where Jamal walks up to some guy with a BMW and asks him what does the car logo mean. The man did not know the answer and since that day, whenever I see a famous company logo I try to find the meaning of it. Below, you can find some of the most famous logos you can find.
The Adidas company logo is quite simple, yet very attractive and its meaning is simple. It was originally created by Adi Dassler in 1967, meaning the company name comes from the founder's name. The logo simply represents a mountain pointing out towards the challenges that await us and that can be achieved. There is an old logo shaped like a flower but it also has the same meaning that the one on the right.
This business logo is very popular and it's one of the competitors of BMW. The four rings could be interpreted as many things like four elements or four nations but the truth is elsewhere. In the 1930s, four different car manufacturing existed and they were respectively called: Audi, DKW, Horch and the last one is Wanderer. They decided to get together and create one company; Audi. The logo company was not used right away. It took 30 years to see the four rings for the first time.
BMW was founded in Germany in 1916. The business logo of this company is easily recognizable by anyone and most people know the prestige related to their manufactured cars. Nevertheless, the true meaning is a bit controversial. One side of the story tells us that it represents a rotating propeller from an airplane because BMW used to manufacture airplanes in Munich. The other version explains us that the blue and white triangles are taken from the Bavarian flag, which is the place where they were manufactured. It's your choice to pick your best version of the story! (I personally believe it's the second version)
Many think the horse on the Ferrari logo represents the horsepower of the cars they manufacture. The story behind it is far more interesting. During World War I, an aviator, Count Francesco Barraca, painted the stallion on his airplane to bring him luck. He had it on his plane because it was the logo of his squadron, the Cavalry Regiment. His mother then convinced Enzo Ferrari to put the logo on his racing cars in the early 1930s to bring good luck to the drivers. The logo then stayed the same ever since. The yellow on the background represents the birthplace of Enzo Ferrari, Modena
The history of Mercedes goes way back in time. From a fusion with Daimler Chrysler in 1928 to naming the company after a daughter, they have overcome many obstacles through time. The logo company of this car manufacturer consists of a three pointed star. It represents the domination of the company over the land, the sea and the air. The name Mercedes comes from Maybach, when he decided to name the company after his daughter I believe, who was called Mercedes.
The meaning of the Porsche logo is quite simple. The cars are manufactured in Stuttgart, Germany, and that is why it has the Stuttgart coat of arms in the middle. Also, the city was built next to a horse farm. The antlers on each side are represented on the arms of the Wruttenberg Kingdom. As for the red and black striped, they are the two colors on the flag of the Wruttenberg Kingdom. This is one of my favorite car logos because of the prestige it represents but also to its colors. The gold mixed with the red and black make a perfect match.
It all started in 1971, in Seattle, for Starbucks. What was at the time a small coffee shop is now one of the biggest coffee and tea companies in the world. The siren represented on the logo is now known by any coffee drinker. But where does that siren come from and why did Starbucks initially put it in their logo?
The mermaid is a mythological sea creature with the look of a female, the only difference being they have a tail of a fish. But no need to tell you what a mermaid is since most of us have seen Walt Disney's ''The Little Mermaid''. The reason why Starbucks incorporated one in their company logo is because it was believed mermaids used to sing to sailors in order to make them walk away from their ship or to ground their ships. In the era of 1500, spices, tea and coffee was a popular merchandise to trade. So the mermaid in the logo of Starbucks is the one that ''brings'' coffee and tea to the stores.
Starting a business is quite a challenge these days and only a few make it past the first years. Every company needs a logo with a unique design and sometimes, the meaning of them might not be so easy to guess.
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