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How To Make Awesome Videos For IGTV

Updated on December 2, 2019
Nataly Bogorad profile image

A seasoned content creator and web text editor with 7 years of experience in web writing and website UX.

Instagram TV, or IGTV, is rapidly making its way into our lives. How is it different from other video hosting services? And, most importantly, how can you make your videos stand out on IGTV?

Instagram is one of the most popular applications for sharing your photos and videos with the world. With its 1 billion users reach, it is now a crucial platform for anyone looking to get famous on social networks. Instagram offers unique and creative photo editing tools like colorful filters and the signature square photo format reminding you of good old Polaroids. The need to stay trendy in a competitive social network market made Instagram develop new tools, ranging from size changes, 1-minute videos, Stories, and masks to the newest and most exciting, IGTV.

What is IGTV?

Instagram TV, or IGTV, is one of the latest features of the application that lets you create and share videos. Released in 2018, it is now becoming an alternative to video hosting websites like YouTube. The major difference is its vertical orientation, so you can watch videos without rotating your phone. Any Instagram user can access these videos from the application itself via the new IGTV icon or through an independent application created exclusively for IGTV.

Until now, videos on Instagram were limited to 15 seconds in Stories and 60 seconds in the feed. IGTV increases the maximum video length to 10 minutes for regular users, while verified accounts with a large audience can publish up to 1-hour-long videos. Unlike Stories, these videos won't be deleted after 24 hours and can accumulate visits over time. However, IGTV does not support live broadcasts, focusing only on pre-recorded and edited videos.

IGTV offers:

  • Personalized recommendations based on your interests
  • Videos of the users you follow on Instagram
  • The most popular IGTV videos
  • A personalized viewing history so you can continue watching a video that you have not yet finished

How to record a video for IGTV?

Any user can create their own IGTV channel, but you need to keep in mind several things.

1. Specific video parameters

IGTV is all about the unique vertical format. Unlike other media platforms, Instagram TV wants you to watch videos vertically because it's how we normally hold smartphones. If you record the IGTV footage traditionally, you risk cutting off everything that happens on the sides of your video. Try meeting the following requirements:

  • Pixel Dimension: 1080 by 1920

  • Aspect Ratio: 9:16

  • Minimum Resolution: 600 x 1067 pixels

2. Video length

Unless you have a verified account, your video should be not longer than 10 minutes. This also means you should plan very carefully on how to make your video both interesting and concise. When you get more followers and become popular enough, you’ll be able to post videos up to 1 hour long.

3. Audio & visuals

High quality of sound and the visuals in your video is crucial. You can always use your smartphone camera to shoot the clip, but it is also a good idea to use a professional camera and a microphone. Here are some tips:

  • Set up light sources behind the camera in the direction you'll be recording

  • Record in a quiet place to avoid background noise

  • Plan the framing: make sure that the people or objects you're recording are well-framed

4. Content quality

The only way to keep the audience satisfied and get more followers is to post high-quality content. It needs to be original, engaging, and well-thought-out. And that includes brainstorming ideas, writing a script, and showing it to someone before uploading online. People will watch your videos from a smartphone in a casual setting or on the go, so the content of your videos should be more relaxed and casual, too.

Here are some ideas for your IGTV channel:

  • Create stories, not ads. Make videos that let people connect with your brand. Direct marketing messages are generally less effective

  • Publish "making of" videos from your events, product launches, etc.

  • Record product tutorials and unboxing

  • Announce product launches and do sneak peeks with exclusive content

  • Offer discounts and promotions to create a community around your brand

  • Make videos based on storytelling. You are no longer limited to 1-minute clips, so you can share the story of your brand freely

5. Editing

A good video editing program can help you make your project special. First, change the aspect ratio for the video to fit IGTV. Then, apply filters, insert transition, adjust sound and playback speed. To start editing your videos, we recommend a flexible and easy-to-use app, like the one here. Just don't forget to record in the highest possible image quality, so that your video looks great on any device and edit away.

IGTV has the potential to become a very important addition to your Instagram content campaign. It allows you to share videos that connect with your audience in a way photos never do. It helps to create eye-catching content that makes you and your brand unique. All of that turns your account into an attractive source well-known among Instagram users.

© 2019 Nataly Bogorad


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