- Arts and Design»
How To Promote Your Photos and Photography Business Locally and Online
How To Promote Your Photos and Photography Business Locally
This article will show you how to generate more traffic to your photography business. In order to get your photography business rolling, you must make your work visible to the public. Always put your best effort into each individual photo session, not only to find new customers but to keep satisfaction with your old customers. When starting a photography business, approximately eighty percent of your business should be repeats and referrals. Ask family and friends to participate in your services because word of mouth is a powerful tool in promoting your business. Once you have had successful sittings with them, your photos will be seen by their friends, and so on.
A good photography business plan includes building a portfolio with ten to fifteen of your finest images. Your portfolio will show professionalism and the ability to handle a wide range of subjects. If you do your own printing, be sure the photographs are clear and crisp. Most custom photo labs provide reasonable prices on black and white and full color prints. Has your work been published in a newspaper or magazine? Be sure to include those clippings and tearsheets in your portfolio as well. Once completed, seek out possible opportunities to put your work on display. A restaurant can offer a showcase of your photographs, especially if you give them pictures of people who are their customers too. This generates interest toward the restaurant and your photographic performance to produce sales.
When you start a photography business, Business cards are also another important aspect to promoting and advertising your work. Be certain to choose your words, graphics, and logos wisely. It is essential to give people a lasting impression. After all, your portfolio and business card symbolizes YOU! It is your resume to bigger, better advantages for the future. You will get more business with public promotion. Patience is key. Now that you have promoted your business and found clientele, you might want to invest your earnings in advertising. Many ads do not pay off at once, so go lightly. Unless you can afford to wait a few months before recovering your investment. Your advertisement needs to stand out amongst your competitors. You want to create instant recognition with your prospective clients. When they take a look at your advertisement, your name should come to mind instantly. Try running ads in the Yellow Pages, local newspapers, and local magazines.
You will always want people to contact you for more information. Send out letters to your past clients making them an offer that is hard to refuse, get your customers involved in a contest or special deals, pass out flyers and your business cards at social events, offer your services to local organizations for free.
How To Promote Your Photos and Photography Business Online
Promote Your Photography on Flickr - By joining Flickr you can start your own gallery while sharing your photographs with the online community and link your photographs to your photography website or blog. Easy and free to use. Be an active member by communicating with other Flickr members, and make a name for yourself.
Promote Your Photography on Blogger - Or which ever blogging site you prefer. If you have a blog, why not ping it? You can find search engines that specialize in blogs to which you can notify these internet search engines every time you make a new post. Easy and free to use. Communicating with other members in the blog community will gain more traffic to your blog.
Promote Your Photography Website on Your Blog - Many of you already know that blogging is an excellent way to promote your website. Always keep your viewers or fans updated on upcoming events and remember to link to your photography website from each of your blog posts. Join online photography forums and photography chat rooms to submit your link as well. Backlinks are key!
Promote Your Photography Website or Blog with SEO - You can promote your photography website or blog to internet search engines like Google, Bing, Yahoo, etc., by submitting your web pages. This is called search engine optimization. By doing this, you will earn a better Page Rank which leads to higher SERP's (search engine result pages). Who doesn't want more traffic, right? Try downloading the Alexa toolbar to view your page rank and your competitor's page ranks.
Promote Your Photography Website or Blog with Google Adwords - You can sign up, write your ad, click, and your ad goes live instantly. You don't need to wait for internet search engines to find you, take your photo websites to them. Bid for keywords you that you want. Cost per click begins at 5 cents and prime keywords are higher. You set your own limits.
Promote Your Webpages with Social Bookmarking - Increase your photography website or blog's traffic by joining Social Bookmarking sites for free. This is where members can save pages and share them with others, or come back to. Other users can rate the saved pages, while gaining more traffic back to you. Using Delicious, Digg, StumbleUpon, and Reddit are just a few examples to promote your photography site and or pages.
More Photography Hubs:
- How To Publish Your Own Greeting Cards
How to publish your own greeting cards and make a profit with your freelance photography. Start your own greeting card business from the comfort of your home.
- How To Use Rembrandt Lighting In Photography
Light is the most important element of photography. In portraits, soft light is usually the best and most flattering. Sometimes a dramatic side-lighting is more suitable such as Rembrandt lighting. This is...