ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Art of QRart

Updated on September 15, 2012
Source

Leading Edge Art

The QR code is a rapidly changing technology. Everyday people find new ways to make them look more attractive and everyday people find new and innovative uses for QR codes. The new QR codes are more than just black and white boxes. The new QR codes are vibrantly colored and artistically integrated into ads, business cards, billboards, magazines, and many other places. The new QR codes do more than just link you to URLs. They can transfer contact information, business cards, photos, text messages, and GPS locations just to name a few. As powerful as they are QR codes can also be fun and creative.

This modern camouflage made up of little squares is a highly effective pattern for blending in.  This pattern developed by the United States Marine Corps is also called MARPAT.
This modern camouflage made up of little squares is a highly effective pattern for blending in. This pattern developed by the United States Marine Corps is also called MARPAT. | Source

How to Create QR codes and QRart

  • What is a QR code?

A QR code is like a bar code except that it serves a different purpose. Instead of being used to track inventory, provide product descriptions, and calculate prices--QR is used to share URLs, photos, text messages, contact information, GPS coordinates, and business cards as well as many other pieces of information.

  • How do I scan QR codes?

QR codes can be scanned using QR scanning apps which can be downloaded from the Google Play Store or the Apple App Store

  • How do I get a QR code?

You can make your own simple QR codes here. You can learn to make more advanced QR or QRart here.

ZaraAndroid wearing a digital Hawaiian shirt.
ZaraAndroid wearing a digital Hawaiian shirt. | Source

How to Make QR the Superstar

The weakness of QR is also the strength of QR. QR has a tendency to pull your eyes towards it. Use this tendency to your advantage. Instead of allowing an unattractive QR to draw attention away from the center of the advertisement, it could be better to just make QR itself the center attraction. With the right technique the QR code itself has a way of creating harmony instead of breaking harmony. Use the QR's fluid pattern to blend in the same way that the new Marine Corps digital camouflage blends in with its environment.

Place the QR in areas with a lot of color. The old black and white QR codes are plain and unattractive, so placing them in the wrong spots can create distracting color contrast patterns. Placing QRs in colorful areas will allow the QR to blend in with the rest of the artwork. Try to place QR codes in a way that creates a harmonious balance of colors.

In an area where two contrasting colors collide, QR can be used to create a blending effect or transitioning effect. If you are going to make the QR code itself using colors other than black and white choose contrasting colors that are on opposite sides of the color wheel as this will allow it to be easily scanned.

QR can be used to create focal points. You can place QR where the natural focal points are, so that the QR code itself can be the focus of attention. You can also place a QR code to draw the viewers attention toward a particular area of the art. This works well if the artwork lacks a focal point. QR codes can also be placed to create a second focal point. Sometimes a secondary focal point can be used to create a sense of movement throughout the art or to get the eye to move from focal point to focal point. Experiment with multiple focal points to try to find a balance.

The QR code can also be used to create a sense of balance. Placing the QR in a lighter area can provide balance if objects in the artwork seemed to be weighted too heavily on a particular side or location. You can use the QR as a counterweight or counterbalance.

QR can also be used to create texture. QRs rough appearance can be used to create a rough texture. At the same time QR can also blend very well which can be used to create a softer texture. It all depends on its placement and its relationship to other parts of the artwork. The key is to experiment.

QRartilism

Although this QR code is black and white its placement in this piece tends to make it appear black and light blue.  The tendency of the eye to blend adjacent pixels was explored in depth by Georges Seurat.  This technique is called pointillism.
Although this QR code is black and white its placement in this piece tends to make it appear black and light blue. The tendency of the eye to blend adjacent pixels was explored in depth by Georges Seurat. This technique is called pointillism. | Source

State of The Art, Art

QR is a relatively new technology and a relatively new art form, but all of the fundamentals of art pretty much apply to QRart. Principles like composition, color theory, balance, focus, texture, and movement should all be considered when making QRart. Taking the extra time to incorporate these principles will make the difference between creating QR codes that are cold, distant, and rigid vs codes that are vibrant, engaging, and fluid. QR is a relatively new art form and like all other new art forms the key is to be creative and to not be afraid to experiment.

Source

Comments

    0 of 8192 characters used
    Post Comment

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello Jack von Faust. Thank you for reading my article and taking the time to comment.

    • Jack von Faust profile image

      Jackson 4 years ago from Denver

      Thank you so much for this article! I am super interested in QRart

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello shalycriston, thank you for the kind words of encouragement. I was surprise to get this award.

    • shalycriston profile image

      Shaly Criston 4 years ago from USA

      Hey Gamerelated,

      It's really amazing hub... and congratulation for selected your hub "hub of the day" :)

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello Your Cousins, I think what I like about the last picture is how the lines on the ground create a sense of depth and perspective.

      Placing the QR code on these lines can give the QR code a sense of depth and can the illusion of an extra dimension.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello FSlovenec, I am glad to be able to share this article with everybody and I am happy to receive comments. Thank you for taking the time to read and provide comments. It encourages me.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello Chris Neal, if you get the time to check out the tutorial link above you will get to see a video of how to make the QR codes yourself.

      I advise you to watch the video maximized as the video is hard to see otherwise. I apologize for the video not being clearer.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Thanks smeyerz, I appreciate you taking the time to stop by and read my Hub. I am very thankful for receiving the Hub of the Day award.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello BlissfulWriter, every qr code on this page will scan. All of the QR codes themselves are black and white even though they appear as other colors depending on the background.

      Cameras pick up contrast. The greater the contrast the easier it is to pick up the QR code. You are definitely right that black and white QR codes will scan better on smartphones since black and white have a high level of contrast.

      I imagine that high contrast colors on opposite ends of the color wheel should also scan. I am going to experiment with that and post it back here if it works.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello deerev, that is pretty awesome that you were able to create a QR code and save your company some money. I hope that people will read this and advanced the art of QRart even further.

      I by far am not a great artist so I think that this technology in the hands of greater artist would be even more spectacular. I love that these QR codes can be both beautiful and useful. They have both form and function.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Hello leahlefler, when I first saw QRart I wondered if there were some way that one could make pictures out of them. This lead me to think about how all pictures are composed on computers.

      All pictures on computers are composed of pixels. When you see ratings like 12 megapixel on a camera it reminds you of how every picture that you see is made up of little pixels or dots.

      This also reminded me of pointillism and how Georges Seurat composed pictures using dots. I figured that QRart being composed of little boxes should work almost the same way.

      The QR codes does look like light blue. You kind of have to put your face almost touching the screen and compare the QR code to the white page border to really "see" that it is in fact still a black and white QR code.

    • Gamerelated profile image
      Author

      Gamerelated 4 years ago from California

      Thanks mperrottet, I was really shocked and honored to be selected for Hub of the Day. I consider myself to be really new here and sometimes I wonder if anybody is reading my Hubs. Days like this make you feel good about your writing and you feel encouraged to continue to put out good content.

    • Your Cousins profile image

      Your Cousins 4 years ago from Atlanta, GA

      Thanks for introducing me to this new art form. It had to grow on me for a minute, but I really like the last photo where the QR codes are blended in. Voted up and interesting.

    • FSlovenec profile image

      Frank Slovenec 4 years ago from San Francisco, CA

      Well done ...a new category of art and new and interesting category of topics! Thank you..

    • Chris Neal profile image

      Chris Neal 4 years ago from Fishers, IN

      Wow, this is really interesting! I know nothing about computer art but I found this to be really great! Thank you!

    • smeyerz profile image

      smeyerz 4 years ago

      Great hub! Never heard of the QRart before....and when I see some in the future, I will know what it is!

      By the way, gratz on Hub of the dDay!

    • BlissfulWriter profile image

      BlissfulWriter 4 years ago

      That's neat. So far, the only QR codes that I have seen in real life are on a white background. I wonder if it is because the QR code on white background scans better with a smartphone?

    • deerev profile image

      deerev 4 years ago from Pennsylvania

      Great article. I previously was a web designer and left the profit world for the non-profit world. As fate would have it I am getting back into Information Technology. My organization was going to pay someone to create a QR Code, when it took me all of 5 minutes.

      Great Hub!

    • leahlefler profile image

      Leah Lefler 4 years ago from Western New York

      I hadn't ever really thought about the way the mind tends to blend colors in pixelated images. The blue QRart really does look light blue until you really examine it closely. Interesting hub, Gamerelated!

    • mperrottet profile image

      Margaret Perrottet 4 years ago from Pennsauken, NJ

      Great hub, Gamerelated, and congratulations of getting Hub of the Day!

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Thank you HouseBuyersUS, hopefully you will be able to use this information to make some attractive looking QR codes and hopefully you will be able get a lot of traffic from these QR codes.

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Hi ChristyWrites, I was hoping that this article would be useful. Smartphones are such an important part of how people consume information today and the QR code is one of the fastest ways to share information. Effective use of QR codes can help you connect with your users that spend a lot of time on Smartphones. I am glad that you enjoyed the article.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Your article about QR codes is neat. I just realized that I enjoy what you teach me about computers and you enjoy what I can teach you about social media. We will enjoy each other's hubs!

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Hello kashmir56, thank you for your compliment and encouragement. Thank you for sharing this Hub as well. I hope that you are able to make some QRart as well. QRart attracts mobile visitors to your site and can be used to generate traffic to your other Hubs and blogs.

      Also if you get the time please vote for me on HubNuggets I would really appreciate it as it would be an honor for me to receive your vote and win this award.

    • kashmir56 profile image

      Thomas Silvia 5 years ago from Massachusetts

      Hi Gamerelated, this is such a well written and explained hub. I have not heard of QRart before,thanks for helping me learn more about it. You are doing well here on HubPages keep up the good work !

      Vote up and more !!! SHARING !

    • Gamerelated profile image
      Author

      Gamerelated 5 years ago from California

      Thanks for stopping by movielardatadare. Thank you for your kind comments as well. I really appreciate the compliment.

    • movielardatadare profile image

      movielardatadare 5 years ago from Texas

      Wow, Gamerelated, this is the first time that I've ever heard of QRart. I'm all about learning new things everyday and looks like this is my new thing today. Well, you're definitely big leagues material. Looks like I'm going to need to write a Reflection hub on this one. Perfect job.