How to Create Square Videos for Social Media
Horizontally-oriented movies and videos with 16:9 or 4:3 aspect ratios were the industry standard, until a couple of decades ago. These conventions started to change as Smartphones and social media networks grew in popularity. Today, approximately 90% of all Facebook users access their accounts via the app, which only shows how important it is to optimize the video content you share online for mobile use.
Some studies have shown that square videos occupy nearly 80% more of display space than horizontally videos when a Smartphone is held vertically. Consequently, Facebook, Instagram, and all other popular social media platforms favor videos with 1:1 aspect ratios as they have more viewing time than their horizontally oriented counterparts. So, in this article, we are going to show you how to create square videos on smartphones as well as Mac and PC computers.
How to Create Square Videos on a Mac Computer with iMovie?
Despite the fact that iMovie is still one of the best macOS video editing software products for novice marketers and video editors, you can’t use this app to export videos in different aspect ratios. Hence, you have to utilize another app, like Keynote to change a video’s aspect ratio.
After your work on a project in iMovie is done, you should export it the same way you’d export any other horizontally oriented video. Launch the Keynote app and proceed to create 1080x1080p presentation. Add a video to your Keynote presentation, adjust its size and position, before saving the presentation you just created as a video file. Import the square video into iMovie if you would like to continue editing it or upload it to the social media of your choice in case you are happy with the results. This method of changing a video’s aspect ratio is far from simple since you have to use two different apps to accomplish this task.
Making a Square Video on a PC Computer
Unlike iMovie, the Photos app allows its users to change a video’s aspect ratio, but it only offers 16:9 and 4:3 options. To make matters worse, the cropping tools for videos is still not on the list of features this photo and video editing app offers. That’s why a video editing software like Filmora9 is your only option if you want to create square videos on Windows 10 or earlier versions of the OS.
Wondershare’s Filmora9 is a versatile video editing app that makes the process of making video fun and simple. Besides basic video editing tools that let you trim or cut the footage, this app grants you access to advanced color correction options, image stabilization features, and numerous other professional video editing tools.
It also offers several different ways of creating square videos. Probably the easiest way to create a square video in Filmora9 is to change a project’s aspect ratio. After you create a new project, you should head over to the File menu and click on the Project Settings option. The Project Settings window that contains Resolution and Frame rate options will pop up on the screen. Click on the Resolution drop-down menu and proceed to select one of the available square options. You can choose from 512x512p, 600x600p and 1080x1080p 1:1 square aspect ratios. Pick the aspect ratio that best fits the demands of the project you’re working on and hit the OK button to confirm the changes.
Alternatively, you can complete all other video editing tasks before changing a project’s aspect ratio. Click on the Export button once you’re ready to start the rendering process. The Export window will appear on the screen and you should click on the Settings button that is located next to the Resolution option. Select Custom from the Resolution drop-down menu and insert the preferred resolution of the square video. You will have to make sure that both values you insert are identical before clicking on the OK button. You can then choose if you want to export your square video directly to your YouTube or Vimeo channel or specify the location on your hard drive where the file is going to be saved. Click on the Export button in the lower-left corner of the Export window and wait for the rendering process to be completed.
Using iPhones and Android Phones to Create a Square 1:1 Video
Using a Smartphone to record high-resolution videos you can share on social media has become standard practice. The only downside is that iPhones and Android phones can only capture horizontally or vertically oriented videos. Creating square videos requires you to have a third-party app like Inshot that enables to change a video’s aspect ratio effortlessly. Inshot is compatible with both iOS and Android operating systems and you can install it on your device for free, but you must make in-app purchases if you want to have access to all of the app’s features or remove watermarks.
Additionally, this video editing app lets you cut footage, add text layers to videos or apply filters that enhance the colors in your videos. Changing the aspect ratio of a video clip is remarkably easy. After you launch the app you should tap on the Video button and select a file whose aspect ratio you want to change. Press the Canvas button, choose the 1:1 aspect ratio from the list, and then proceed to make all other adjustments to the footage. When ready you can share the square video you created with Inshot directly to Instagram, Twitter or any other social network.
Attracting the attention of a large audience on social media is anything but easy. That’s why you must use all the means available to make viewing the video content you share online as easy as possible. Creating square videos increases your chances of drawing attention to your video ads and all other types of videos you use in your marketing efforts. Which method of creating square videos do you like to use the most? Leave a comment and share your experiences with us.
© 2019 Liza Brown